"Casa de Papel" (third part) destroys household records – Variety

MADRID – In the second all-time world record for Netflix in July, "The Casa de Papel" – Alex Pina's "Money Heist" in Spanish was watched by 34,355,956 Netflix household accounts during its first seven days following a global launch on July 19, confirmed Netflix at Variety on Thursday.

This is the best world result of the first week of the Netflix series in a language other than English. In addition, while Netflix increasingly imposes on the production of original series worldwide, "La Casa de Papel", Part 3, also broke records as a series or movie Netflix most watched all the time in all languages, including English, on many key territories. around the world.

These countries do not only include the native Spain of Pina, the creator of Casa, but also France and Italy, as well as Argentina, Brazil, Chile and Portugal, among others, according to Diego Ávalos, director originals in Spain. He added that Part 3 had also "touched a lot of people" in India. "We are proud to bring stories made in Spain to the world," he said.

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This performance transforms the action thriller linked to a social problem into the most important case of one of Netflix's biggest games, as it creates an increasingly international future: its ability to produce shows and movies around the world who do not just subscribe to households in their home country but also around the world.

Remarkably, more than 70 percent of households' accounts – north of 24.0 million people – completed "La casa de papel", part 3, during its first week. This complete performance is comparable to the 18.2 million that watched Season 3 of "Stranger Things" completely, setting a new launch record for Netflix since its launch on July 4th, followed by a first account of 40.7 million accounts household in four days.

Why did the "Casa de Papel" 3 switch?

Mixing the tones – action, pbadion and comedy at a time – what we do not see much in the American series, said Avalos – "La Casa de Papel" was created for a budget that allows it to compete with other series, said the producer Cristina López of Vancouver Media, the production house of Pina in Madrid, who directed the series with Netflix.

In parts 1 and 2, the professor chooses criminals – ex-prisoners, maladjusted, social radiation – to achieve a perfect robbery at the Royal Spanish Mint. "The Casa de Papel" · speaks of "outsiders, how they find a way to go from the front. It's something we can all identify with, "said Avalos. "It has been loved by fans around the world because of the authenticity and originality of the narration. "

The third part also marks an advance in emotions, suggested Avalos. The gang is targeting the Bank of Spain in a desperate attempt to free a gang member, Rio, who has been captured. The flight is also performed by the professor in tribute to Berlin, his brother, who had originally designed the plan.

The third part is about "love," Avalos explained: "Love for the world, others, themselves, other gang members become family members."

It also connects Latin American Spanish culture to the international world, said López. A crucial difference with parts 1 and 2, said Pedro Alonso, who plays the refined but embittered Berlin, is that parts 1 and 2 have captured the teacher's "impeccable" planning while playing a "chess game" "with the authorities. The badault projected by Berlin on the Bank of Spain, however, has flaws that the professor does not have time to correct.

So the gang has to improvise sometimes.

"Latinos often have to manage with few resources, so they have learned to excel in innovation," said Avalos.

"In British culture, there is aggression. The answer is a perfect plan. flawless. In the third part, on the other hand, there are losses, deaths, problems, betrayal. That being said, "Latinos, however, disastrous, can succeed what seems impossible.

Alonso also argued that the series calls for a sense of radical change in the industry.

"Previously, in Spain, the Latin world felt on the periphery of the true reference, the American industry, which marked the twentieth century in the fields of film and television," said Alonso.

He added, "We now have a new feeling: we can be competitive in terms of production levels and create a more vibrant brand. This is historic, and Italians, French, Turks, industry leaders and the public join forces with "La Casa de Papel". "

On the photo: Diego Avalos, Cristina López, Pedro Alonso