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Facebook has confirmed that it is changing the name of its two most popular apps, Instagram and WhatsApp, to better reveal its proprietary applications. Soon, Instagram will be called "Instagram from Facebook", while WhatsApp will become "WhatsApp from Facebook".
The new brand was discovered Friday by The Information reporters and confirmed by Facebook representatives.
"We want to be clearer about Facebook's products and services," said a spokesman L & # 39; information. Sources told the publication that they had recently been informed of the changes and that they appeared to come as a result of scrutiny of the company's badets by the antitrust regulators.
According to these sources, the name of the application will remain the same on the home screen of your phone and tablet. However, their name will change in the App Store for people who download them first. -division, Oculus.
Was the writing on the wall (Facebook)?
A number of outlets report that this re-branding effort has been going on for a long time – in fact, blogger Jane Manchun Wong tweeted about it In March, only a few months after the resignation of the founders of the company, citing a lack of decreasing autonomy.
Although it's hard to know if it's a government mandate from the FTC – an entity that, according to the Wall Street Journal, was investigating the acquisition of companies by Facebook as part of a possible antitrust case – this seems linked.
Admittedly, Facebook has little to gain by putting its name on the applications: it is already a well-known name, badociated with the scandals of the private life. Putting Facebook's name on its two most popular apps will certainly not make them more popular than they already are and could possibly cause users to be more suspicious about the security and privacy of these apps. applications.
Facebook has not yet announced when the changes will come into effect, but we will continue to follow the changing situation.
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