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At the open house, chocolates, jellies and other cannabis-based snacks were infused by Pantry.Jason Weiss / guest of a guest
- Weed teams up with the $ 165 billion real estate industry.
- A Los Angeles luxury real estate agent recently hosted a "Cannabis Open House" in a $ 3.5 million home, his publicist told Business Insider.
- A hundred or so guests gathered to enjoy chocolates, jellies and other cannabis-infused food products, kombucha badtails, Vape pens and CBD cream mbadages in a space skillfully put together. scene with hemp plants and marijuana accessories.
- The agent received an offer regarding the house three days later, which was blocked within two weeks.
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Cannabis and CBD becoming multi-billion dollar industries, it was only a matter of time before they teamed up with another lucrative industry: real estate.
Earlier this month, Rodeo Realty joined the Society Group PR and the Mota Group, a member club for cannabis creatives, to organize what they say is the very first "open day". on cannabis ".
In a $ 3.5 million residence for sale in Los Angeles, 100 guests gathered for an event called "The Greenleaf Cannabis Laboratory". The open house included chocolates, jellies and other cannabis infused foods, kombucha badtails, Vape pens and CBD cream mbadages. Hemp plants and marijuana accessories were organized around the house.
Read more: Here's all you need to know about CBD, the cannabis compound found throughout coffee, from coffee to ice cream, which could soon cost $ 16 billion.
Guests could receive CBD cream mbadages.Jason Weiss / guest of a guest
The home, listed by Ben Quibrera of Rodeo Realty for $ 3,495 million, is located in Greenleaf Street, Sherman Oaks, a family-friendly, affluent suburb with shopping malls and landscaped parks, where the median price of a house is $ 1.14 million.
Alexander Ali, founder and CEO of Society Group PR, who participated in the open house, said that although recreational marijuana has been legal in Los Angeles for more than a year, people have been more involved in the process. always wary.
"So I said, let's mark a whole house with cannabis," Ali told Business Insider. "We will put cannabis plants on the photos of the MLS, we will organize an open day where brokers can get to know a marijuana plant and learn how to cut it and cure it, and then we will organize a big party where we have a bunch of cannabis activations from all these new brands and show people the evolution of cannabis. "
During the open day, vape pens were offered in addition to CBD and cannabis-infused foods.Jason Weiss / guest of a guest
On the Monday following the Friday event, Quibrera said he had received an offer for the house, and that she is now stuck.
"This open day on cannabis and CBD is only the visible part of luxury real estate in Los Angeles," Quibrera said in a press release.
According to Ali, it is high time that people see how the world of cannabis has changed in recent years.
"They are not bangs and tie dyes, "he said. Billions of dollars are injected into this industry. "
Cannabis affects industries ranging from real estate and welfare to Wall Street and technology.
As cannabis becomes a multi-billion dollar industry, its breakthrough in real estate should not come as a surprise.
"Since Colorado legalized the drug in 2012, this factory, previously illegal, has spawned multibillion-dollar public corporations hit by a billionaire, and causing social change never seen since. the end of Prohibition, "Jeremy Berke recently wrote for Business Insider.
Read more: Cannabis has gone from a criminalized drug to a multi-billion dollar global boom in just a few years. Here's all you need to know about the emerging legal cannabis sector.
In California in particular, legalization has strengthened an already flourishing wellness scene.
As Dana Goodyear wrote in The New Yorker last year, "among a wealthy demographic of Californians invested in the optimization of personal experience, the micro-regulation of the 39; mood and appetite, state of pain and creative flow – cannabis is part of a thriving wellness industry. "
And Mota Group, for example, is opening a private cannabis club in downtown Los Angeles later this year. Think of the "SoHo House of Cannabis," says Ali. On their website, they sell $ 70 Vape pens and $ 60 cartridges, as well as pre-filled rolls, edibles and various CBD-based products such as lip balms, bath bombs and mbadage oils.
As to whether the open days on cannabis will be a pbading trend or if they will become commonplace in real estate, only time will tell.
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