Ghanaian exhibitors

Lusaka, (Zambia), Aug. 3, GNA – Ghanaian
Exhibitors at the ongoing Zambia International
on identifying business opportunities and partnerships that will lead to
signing of bigger deals.

Mr Albert Kbadim Diwura, Deputy Chief
Executive of the Ghana Export Promotion Authority (GEPA), who gave the advice,
said while making sales at the fair was good, that should not shift attention
from exploring prospects of bigger contracts.

"The focus is to ensure we hit a lot of
If they would like to get back home, they would work to meet those
orders. It is when these orders are signed and they are able to deliver that
GEPA would also like to come out of it, "he said.

As at 2017, non-traditional export earnings
stood at $ 2.6 trillion and GEPA is looking for double this total in the next five
years on the back of a national export development strategy document.

Mr Diwura said Ghana was participating in
the fair because African countries would need to collaborate more and to trade
among themselves, especially coming into the African continent
trade area.

Mr Diwura said Ghana seeks for win-win
opportunities with Zambia and deepen bilateral trade among the two
countries more importantly with the coming into force of Africa Continental
Free Trade, "we need to collaborate to maximize business opportunities".

In this direction, he said, Ghana would meet
the Zambia Chamber of Commerce to discuss areas that the two countries could
collaborate on for their mutual benefit.

"We are looking at opportunities
can do better and better
serve a lot of African countries with what we have, "he said.

Ghana Export Promotion Authority (GEPA) in
efforts to enhance access of Ghanaian products in Africa, is
showing the participation of 24 exhibitors at the fair.

It is the first-time exhibitors are
participating in the Zambian International Fair under the auspices of GEPA.

The move is also made in Ghana
goods as part of demonstrating
continent.

It comes on the back of the recent choice
Ghana as the host of the African Continental Free Trade Area.

Organized by the Agricultural and Commercial
Society of Zambia, the Agriculture and Commercial Show runs from July 31st to
August 5th 2019, on the theme: "Embracing Industrial Development."

Over the years, the Show has attracted a
number of exhibitors both locally and internationally. For the past 3 to 4
years, the Show has attracted over 1000 exhibitors mostly local. Countries that
have shown interest in exhibiting at the show had also increased to over 20
countries globally, resulting in over 100 companies and individuals.

The Show provides a forum for cultural
exchanges locally, regionally and internationally. These exchanges are done in
areas such as; agriculture, agribusiness, trade information and commercial
products respectively. The Show creates opportunities for enterprising
to showcase emerging technology in agriculture
sector, product innovation and value addition to commercial commodities.

Ghana is showcasing a wide variety of
expression of African creativity, skills, beauty and functionality,
through handicraft, musical instrument craft, apparel and textiles, herbal
medicine and garments as well as black soap and shea butter.

Also, on show are agricultural produce,
including yam as well as cocoa products.

Exhibitors said the fair, which opened to a
slow start on Wednesday, would pick up at the weekend.

Ghana will mark its special day at the fair
on Sunday August 4.

GNA