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Reebok is for sale and its potential new owners include two individuals who bring decades of knowledge and experience in the music and sports industries. An investment group led by hip-hop business mogul Master P and former NBA All-Star Baron Davis set to acquire Reebok from adidas fifteen years after the German sportswear brand that bought its competitor. The two brands have joined forces with the intention of competing with Nike, but the union itself has seen marginal results despite Reebok having a large fan base of basketball and lifestyle shoes. Reebok itself has suffered a small identity crisis in recent years, completely changing its core logo after becoming attached to the CrossFit boom. The triangular logo was eventually scrapped at the end of 2019, with the brand reverting to its classic vector logo.
Master P brings a lot of business acumen and know-how in monetizing hip-hop culture, while Baron Davis himself was a much sought-after endorser as he represented Nike, Reebok and later Chinese brand Li-Ning. throughout his playing career. Their insight could certainly help Reebok in the right direction while also influencing more powerful partnerships on the sports and lifestyle side. The success of sportswear brands is based on the power of athletes, but much of that power has passed into the hands of influential individuals in music and fashion such as Kanye West, Travis Scott, A $ AP Rocky. and Drake. Reebok was one of the first to use Jay-Z, 50 Cent and others long before Nike and adidas.
News of a sale has yet to be confirmed, but Master P has strongly hinted that the industry is shaking up on his Instagram with help from Allen Iverson, a lifetime Reebok endorser.
Source: forbes
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