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Covidiot footballers risk to miss lucrative sponsorship deals as brands hesitate to partner with players following series of damaging rule violations
- Footballers risk missing out on lucrative sponsorship deals over apprehension
- Profitable business partnerships with actors have become commonplace
- It is understood that brands are currently reluctant to partner with stars
Footballers risk missing out on lucrative sponsorship deals due to brands’ apprehension to partner with players following a string of damaging Covid violations.
Highly profitable business partnerships with footballers have become commonplace in recent years due to the worldwide popularity of the Premier League.
But Sports messaging understands that brands are currently reluctant to partner with footballers due to the growing number of players caught brazenly flouting Covid-19 regulations.
Three Spurs stars and one West Ham player (identified above) broke rules for partying despite Covid-19 restrictions in place over Christmas time
Crystal Palace captain Luka Milivojevic (left) celebrates at a New Years party with Fulham’s Aleksandar Mitrovic (right)
Pep Guardiola’s decision to back Benjamin Mendy after breaking Covid rules angered fans
Seven Premier League players have been blamed for ignoring government restrictions over the holiday season last weekend, including many more throughout the past year, news that has drawn a furious public backlash .
These public embarrassments have not gone unnoticed by brands, which are now concerned by the risks for footballers in the face of negative exposure.
A source said: ‘There have only been a handful of cases but all footballers are tarnished by the same brush.
“When you’re looking for a brand ambassador, the last thing you want is for that person to be seen as someone who puts people’s health at risk.
Industry sources have indicated that sponsorship deals for mid to low level players have been hit the hardest by the financial crisis caused by the coronavirus outbreak.
While the most prominent players will always attract money-making business deals, there would be a noticeable slowdown in branding opportunities for most footballers, with companies cutting their cloths accordingly.
And public disapproval of the behavior of some actors has created another level of concern on the part of companies.
The players ‘actions have drawn widespread condemnation, even prompting the Association of Professional Footballers – the players’ union – to remind footballers of their responsibilities. On Wednesday, players learned in a memo that their “ compliance with national restrictions sets a good example for millions of fans. ”
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