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Taylor Swift is being pursued by theme park bosses who claim she used the name of their attraction as the title of her latest album.
The owners of Evermore Park in Pleasant Grove, Utah, are seeking millions of dollars in damages, claiming Swift is guilty of trademark infringement.
They claim to own the word mark and say Swift’s use of it has led to confusion as to whether the album and the theme park are related.
The owners of the theme park said in the lawsuit, filed in U.S. District Court in Utah, that they had spent millions of dollars on the attraction since it opened in 2018.
They also claim to have deposited Evermore for such purposes as the merchandise, which has been diluted in value since Swift began selling its own merchandise for the album.
Since Evermore’s release in December, theme park bosses have said their website traffic has “fallen dramatically from usual levels,” adding that they are “willing to discuss reasonable terms for the (Swift) stop “of the mark.
However, lawyers for Swift called the complaint “frivolous and irresponsible.”
They added, “Plus, your client suffered no damage and, in fact, openly stated that the release of Ms. Swift’s album creates a ‘marketing opportunity’ for your struggling theme park. customer.
Evermore, a folk-pop record, was released on December 11, less than five months after Swift’s eighth studio album, Folklore.
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