Super Bowl Commercials & Halftime Show: The Weeknd Builds Energy Without Huge Crowds – Live | Culture

Samuel L Jackson plays with us

It’s Samuel L Jackson in a new Verizon ad! No, wait until it’s a video game version of Samuel L Jackson surrounded by other digital characters in a biased version of Fortnite. An interesting direction for the mobile company with a fun twist inspired by Deep Blue Sea.

Uber Eats makes a parody of Wayne’s World

Uber, the carpooling disruptor of local transport economies, urges viewers to ‘eat local’ with their Wayne’s World parody that brings Mike Myers and Dana Carvey together in a flashing riff on shameless marketing ploys such as celebrity cameos (Cardi B, signature trill intact), trends (TikTok dance) and stunts (baby look-alikes).

And he went out! It sounded brief, but maybe it’s just a huge compliment to The Weeknd who managed to switch genres and tempo with ease, mixing settings effortlessly and managing to create electric energy without the huge crowd that he would generally have been surrounded. Video footage and a full review along the way.

Knowing that the singer would have spent an additional $ 7 million of his own money to make sure the show was everything he wanted just explains which is even more extravagant than usual. There is also the question of space, more to play than usual. He’s now on the pitch with his creepy lookalikes, changing tempo yet again. It’s time for her biggest hit to date Blinding Lights, performed ambitiously with the choreographed chaos that surrounds it.

One of the perks of the plastic surgery masks worn by his many dancers is that they are at least safe, but in a way that is also part of the performance. A little genius really.

A transition to I Feel It Coming, more fireworks and the awesome Broadway stage style backdrop continues to transform into something slightly different. A quick burst of Save Your Tears then a few more sober strings leading to Earned It, the song of the 50 Shades. There is something old-fashioned about crooner-style performance as well as contemporary with the effects that surround it. Awesome so far.

The choir took off their creepy headphones and a change of lighting transformed the scene. He is full of energy with no dance routine (there is a lot of dancing behind him).

He is now moving towards a hall of mirrors style decor. One of the advantages of lacking an authentic audience is that it is allowed to play more with its surroundings. He will return with Can’t Feel My Face joined by look-alikes masked in surgery, playing in his recent plastic escapades. It’s a lot but it’s a lot!

Gone are the reds against the whites (?) For a while as the main event finally kicks in. After being shunned by the Grammys – no name despite being one of the year’s greatest artists – The Weeknd is here to show them what an embarrassing mistake they made (he called them corrupt ever since).

And wow what a scene, a neon city (with a Pepsi logo), probably the most ambitious we’ve seen in years at a half-time show. The Weeknd arrives with a strange chorus that presages him. The first song is Starboy. Fireworks already – figuratively and in fact.

Adam Levine created Blake and Gwen

What Gwen Stefani, who is coming out again, tells Adam Levine, co-host of The Voice, that she’s looking for: “from another country, and someone cultured and sensitive and not threatened by a strong and confident woman . On his irregular network, Levine hears “country,” “uncultivated,” and “threatened by a strong, confident woman” – and arrives with Stefani’s boyfriend, country singer Blake Shelton, playing his boots-and-spurs stereotype in it. T-Mobile’s smart riff on celebrity gossip.

Amy Schumer is the Godmayo fairy

Amy Schumer sweeps a guy’s half-filled fridge with a jar of Hellman mayonnaise, that bland but essential condiment, for making some dips (and a chocolate cake?) As a midwestern high on mayo, I can confirm that this going to be more than you might think.