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A medical director at the Midway Clinic in Accra, Dr Gifty Quarshie-Ngessah, has asked commercial drivers to ignore ‘street talk’ that Covid-19 is for the rich.
However, she said, recorded cases have shown that children, adults, rich, poor, elite and illiterate have tested positive for the virus, hence the call for caution.
Dr Quarshie-Ngissah said this when Strategic Communications Africa Limited (Stratcomm Africa) presented branded nose masks to commercial drivers (Trotro) at the Kwame Nkrumah Circle interchange bus terminal.
“Covid-19 is real, between yesterday and today around 762 people in Ghana have tested positive and over 100 million people have tested positive globally,” she said.
She pointed out that not all those infected were wealthy.
According to the medical director, around 80% of those infected were asymptomatic and stressed the need for all to adhere to safety protocols, in particular wearing nasal masks, respecting social distancing and regularly washing hands with soap. under running water. .
Stratcomm Africa’s Executive Director of Business Development Kofi Baah-Boakye said the donation of 500 branded nasal masks was in collaboration with internationally renowned luxury fashion house Christie Brown and platform vendors. public transport advertising, TroTro TV.
He said the intervention came at a time when there was a sudden increase in reported cases of Covid-19 infections in Ghana, with calls for Ghanaians to continue to observe safety protocols, particularly by wearing face masks.
“We have been actively involved in the fight against Ccovid-19 since the start of the pandemic through our cartoon series, ‘Koo, The COVID Perfect’, to educate Ghanaians on safety protocols and prevention guidelines “, did he declare.
According to him, the cartoon series, through its partnership with TroTro TV, was broadcast daily on the popular TroTro TV, in around 300 vehicles, reaching thousands of commuters every day and aired on some major TV channels.
Mr Baah-Boakye said the production, which was designed and produced in-house by staff at Stratcomm Africa, was part of a larger campaign to facilitate an appreciation of the severity of the virus and the precautions needed to stay safe in everyday situations, such as driving in public. transport or assembly in busy transit areas.
He noted that drivers played a vital role in transporting people from one destination to another and that journeys could be the main silent vectors of the virus.
“We are convinced that by donating these face masks to drivers, they will be important vehicles through which the Covid-19 prevention message will be transmitted and brought home to the greatest number of Ghanaians,” he said. he declares.
The executive director also said the coronavirus was real and was “taking lives, separating loved ones, destroying businesses and slowing our economy,” and said the reported cases were not just numbers and that ‘they represented people we knew and loved.
Kwame Nkrumah Circle Interchange Bus Station Vice President of Social Welfare Samuel Quartei Quartey, who received the masks designed by Christie Brown, thanked Stratcomm Africa and its partners for the gesture.
He urged drivers to enforce the strict wearing of face masks by passengers.
TroTro TV’s director of operations, said Faustina Mensah; “We are proud to partner with Stratcomm Africa and Christie Brown on this important initiative.
By working with Stratcomm Africa and Christie Brown to make this donation, we are also making available to our valued drivers and their assistants the COVID-19 prevention messages they hear daily through the famous TroTro TV channels.
Some episodes of the Koo series in various Ghanaian languages were shown to the audience, with an interactive session through which the audience attending was educated.
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