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TOKYO – Japanese mobile operator SoftBank Corp. will lower the price of its new 20-gigabyte mobile plan to 2,480 yen ($ 23.40) per month, which is the rate offered by rival KDDI, Nikkei has learned.
SoftBank is expected to make an official announcement on the arrangement, which will be available in March, Thursday. Reducing mobile phone costs, which are relatively high in Japan, is a key issue for Prime Minister Yoshihide Suga.
The carrier originally announced in December that it would launch a new 20GB plan for 2,980 yen, including unlimited calling for up to five minutes. He decided to cut the calls in order to offer it at a lower price.
Customers will still be able to enjoy unlimited use of the Line app for instant messages and voice calls, a benefit unique to SoftBank users. They will also have the option to add unlimited five-minute calls to the plan for an additional 500 yen per month.
The 2,980 yen data plan was modeled on an existing scheme offered by NTT Docomo, another leading Japanese mobile operator. But KDDI announced its 2,480 yen option in January, sparking speculation that other competitors could follow suit.
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