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Chinese New Year films continued to lead the global and international box office this weekend, following their stunning debut in the Covid era in the last frame. Leaders last session, Detective Chinatown 3 and Hi Mom, both have passed the 4 billion RMB mark locally, each valued at 4.02 billion RMB ($ 621 million) as of Sunday. That’s after just 10 days of playing for each movie, and increases both all-time charts
The current gross amount estimated by Maoyan Hi Mom and DC3 within striking distance of the trim Avengers: EndgameTotal of 4.24 billion RMB ($ 629.1 million) in China. Hi Mom, a time travel comedy from comedian-turned-filmmaker Jia Ling that has received excellent word of mouth, is set to become the second highest grossing film of all time in China with a final estimated by Maoyan at 5.17 billion RMB ($ 799 million). These numbers are subject to change as the film progresses, but if they hold up, Hi Mom would be above 2019 Nezha and behind the 2017 Wolf warrior 2. Detective Chinatown 3 For his part, he envisions a finish, according to Maoyan, of 4.36 billion RMB ($ 673 million). Also enjoying a strong weekend was The Odyssey of a Writer with a cume until Sunday of 728.1 million RMB ($ 112.6 million).
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Since the start of the Lunar New Year period on February 12, all films in China have grossed around 10.1 billion RMB ($ 1.56 billion) combined through Sunday – 71% of the northern box office full American 2020. As of the start of 2021, China’s revenue is estimated at 13.88 billion RMB ($ 2.15 billion), or 98% of North America in 2020 and 69% of China’s total in 2020.
Of course, all the numbers for 2020/2021 will be marked with a giant asterisk, but part of what we are seeing is how China has managed to get back on track. And whatever the lineup across markets, what we hear all the time is how it shows that people want to experience movies together.
Detective Chinatown 3, despite a significant drop from its record opening last weekend, has now grossed $ 33 million in IMAX and has become the third-highest-grossing local-language title in IMAX history. The IMAX box office represents 5.3% of the gross total of $ 620M + in China (on just 1% of screens).
The fact that all films in China grossed the equivalent of $ 24 million this weekend, which included days of work, is hopefully a sign that cinema may return elsewhere, when, as we do, ‘noted, people feel safe and that an intriguing new product is being offered.
The next few weeks will likely be muted in the Middle Kingdom, spurred on by the performance of the CNY films. Warner bros’ Tom and Jerry is due to arrive Feb. 26.
This film is currently open in 16 offshore markets where it has accumulated $ 4.4 million. Based on the classic cartoon, it ranked # 1 in Brazil ($ 746K) and Mexico ($ 395K) this image. Iceland also opened this weekend with record results as the biggest arc for a film released during Covid. Next week will be added the domestic markets as well as 20 other offshore markets, including China, Russia and Korea.
Elsewhere, Disney / Pixar Soul crossed Upside down to become the highest-grossing Pixar release ever in Russia ($ 15.6 million in cume). It is also the highest-grossing Pixar release in Ukraine ($ 1.8 million) and the highest-grossing Disney release of all time in Saudi Arabia ($ 5.9 million). Soul open at $ 400K in Hong Kong this weekend, 29% ahead of Forward and with strong social scores. The full session was good for $ 2.6 million in nine markets and brings the offshore cume to $ 108.2 million. China still leads with $ 57.7 million, followed by Russia, Korea ($ 14.8 million), Taiwan ($ 6.4 million) and Saudi Arabia.
Sony Pictures International Productions won the two best films this weekend in Russia with Konyek gorbunok (On the magical roads), a local language family adventure that debuted at $ 1.9 million on more than 2,100 screens. The film is based on the beloved Russian fairy tale and tells the story of John the Fool and his friend Foal as they embark on a series of unpredictable adventures in different magical worlds. In the meantime, Rodnye (Relatives), a holdover from last weekend, added $ 881K for a market peak of $ 4.3M.
Warner bros’ The small things took an additional $ 1.9 million in 28 markets for an international cume of $ 8 million and a worldwide total of $ 19.8 million. Australia opened at No.1 with $ 1.4m, topping comp Prisoners (+ 60%), The suburbs (+ 58%) and Accountant (+ 12%).
DreamWorks / Universal’s Animation The Croods: A New Age raised an additional $ 423,000 in 17 markets to earn $ 103 million overseas. The world total is $ 154 million. And WB / DC still plays in 43 offshore markets Wonder Woman 1984 which opened at $ 502K in Hong Kong this session and is now at $ 116.8M offshore for $ 159.5M globally.
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