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LAS VEGAS – (BUSINESS WIRE) – Allied Esports, a global esports entertainment company and a subsidiary of Allied Esports Entertainment, Inc. (NASDAQ: AESE), has partnered with Xsens, a global leader in inertial motion capture products, to deliver from animated live roulettes to a professional esports tournament production for the first time.
Through the use of Xsens’ MVN motion capture systems, used in popular movies and series such as Black Panther and The Mandalorian, Allied Esports will turn its tournament wheels into animated characters. Exclusively designed live motion avatars will provide fans with a fun and engaging viewing experience specific to the game being played, and create unique and innovative opportunities for brand and product integration.
“As the audience for games and esports continues to grow, we must push the boundaries of competitive content to deliver new engaging viewing experiences to our audiences and partners,” said Jud Hannigan, CEO of Allied Esports. “We are excited to be making history again with the Legend Series and using Xsens’ innovative motion capture animation technology to create a one-of-a-kind broadcast experience in esports.”
“Allied Esports is taking live esports broadcasting to the next level by adding live animated casters to tournaments,” said Rob Löring, Commercial Director at Xsens. “It’s very difficult and in such a demanding technical environment, Xsens is the only solution to offer reliable performance.”
The three-day € 5,000 CS: GO Legend Series tournament, featuring teams Apeks, Club Brugge, Nexus and NLG, will be produced at Allied Esports’ AE studios in Hamburg, Germany from April 10 to April 10. 12 and broadcast live on Allied Esports’ North American and European Twitch channels. Inside the motion capture suits will be the Robert Jan Kortooms casters (@RJcasts) and Thiadrik Oldersma (@Toldersma), who will inject their personality and CS: GO expertise into the tournament’s animated characters and broadcast.
“I can’t say if I should be honored or offended by this historic demand for my casting job – is having me on camera really so bad that they need to animate me?” Oldersma said.
Commented Kortooms: “I think it’s quite a privilege! I can’t wait to see an even better version of myself on screen. ”
Through its data and video rights partnership with GRID, a leading eSports data provider that provides official data to regulated bookmakers and sports betting platforms, data from the CS: GO Legend Series live server Allied Esports will be distributed to participating sportsbooks, allowing punters to engage with the event in real time.
Established in 2017, the original Allied Esports Legend Series tournament brand was designed to expand the competitive ecosystem and total prize pool for teams ranked outside of the first tier, as well as to provide a streaming platform for them. regulated esports betting.
The Allied Esports VIE.gg CS: GO Legend Series € 50,000 prize pool in September 2020, which attracted 1.7 million unique viewers, generated over 1 million viewing hours and reached 98,000 peak viewers, was the first esports tournament registered for legal betting in the state. from New Jersey. Allied Esports worked with various partners to broadcast the tournament on Twitch in six languages - English, Portuguese, Russian, Spanish, French and German – and on the Chinese streaming platform HUYA, which broadcast streams in English and Chinese.
The April tournament will be the seventh edition of Allied Esports in the CS: GO Legend series. Previous versions of the series included Overwatch, League of Legends, FIFA, COD Blackout, and VALORANT.
About Allied Esports
Named one of the world’s most innovative companies by Fast Company, Allied Esports International, Inc. is at the forefront of esports entertainment with a global network of properties designed to serve as battlegrounds, hubs for content production and community experience centers.
Through direct operation or membership in the Allied Esports Property Network, the world’s premier esports affiliate program, Allied Esports facilities span North America, Europe, China and the United States. ‘Australia, and include the famous HyperX Esports Arena Las Vegas, a fleet of mobile arenas. , Allied Esports Trucks and AE Studios in Hamburg, Germany.
Allied Esports properties are home to a number of exclusive online and offline productions and events, including Frags and Saturday Night Speedway, as well as original partner programs such as the Simon Cup and Trovo Holiday Royale.
For more information on Allied Esports visit AlliedEsports.gg and follow @AlliedEsports. Allied Esports International, Inc. is a subsidiary of Allied Esports Entertainment, Inc.
About Allied Esports Entertainment
Allied Esports Entertainment, Inc. (NASDAQ: AESE) is a global leader in esports entertainment, providing innovative infrastructure, transformative live experiences, cross-platform content and interactive services to audiences around the world through its strategic merger of two powerful brands: Allied Esports and World Poker Tour (WPT). For more information, visit AlliedEsportsEnt.com.
About Xsens
Xsens is the leading innovator in 3D motion tracking technology and products. Our sensor fusion technologies enable seamless interaction between the physical world and the digital world in consumer electronics devices and professional applications such as motion capture, motion analysis, health, sports and industrial applications . Customers and partners include Electronic Arts, NBC Universal, Daimler, Autodesk, ABB, Siemens and various other leading institutes and companies around the world.
Xsens has offices in Enschede, Los Angeles, Shanghai, Hong Kong and Bangalore. Please contact us online at xsens.com.
Forward-looking statements
This press release contains “forward-looking statements” within the meaning of the “safe harbor” provisions of the United States Private Securities Litigation Reform Act of 1995. When used in this press release, the words “estimates”, “projections” , “Foresee,” “anticipate”, “foresee”, “plan”, “hear”, “believe”, “seek”, “can”, “will”, “should”, “future”, “will propose” and Variants of these words or similar phrases (or negative versions of such words or phrases) are intended to identify forward-looking statements. These forward-looking statements are not guarantees of future performance, conditions or results, and involve a number of known and unknown risks, uncertainties, assumptions and other important factors, many of which are beyond our control. , which could cause actual results or the results to differ materially from those discussed in the forward-looking statements. Important factors, among others, that may affect results or actual results include: our ability to execute our business plan; our ability to retain key personnel; general economic and market conditions affecting demand for our products and services; the adequacy of our funds for future operations; our future expenses, income and profitability; our ability to develop new products; our dependence on major suppliers, manufacturers and strategic partners; and industry trends and the competitive environment in which we operate. These and other risk factors are discussed in our reports filed with the Securities and Exchange Commission. We assume no obligation to update or revise forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.
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