Disney + prices go up on Friday, but you can still strike a deal



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It will soon cost you an extra $ 1 per month to watch your favorite Marvel, Pixar and “Star Wars” content.

Disney + is increasing its monthly price from $ 6.99 per month to $ 7.99 per month in the United States starting Friday, March 26. The price of the annual subscription will also increase from $ 69.99 per year to $ 79.99 per year. The same will be true for the Disney three-way Disney +, Hulu, and ESPN + package, which will increase from $ 1 to $ 13.99 per month.

But budget-conscious subscribers looking for a deal will still be able to lock in an annual subscription at the current price – a savings of $ 10 – if they sign up before Friday.

Also see: Monthly streaming choices at What’s Worth Streaming

This is the first price increase since Walt Disney Co.’s DIS,
-2.12%
launched its streaming service in fall 2019. The increases were first announced in December.

Disney is betting the increase won’t be enough to keep viewers away. The fast-growing service surpassed 100 million subscribers in March, Disney said, thanks to successful series like the “Star Wars” spin-off “The Mandalorian” and the Marvel spin-offs “WandaVision” and “The Falcon and the Winter Soldier”.

Although its library is much smaller, at $ 7.99 per month, Disney + is significantly cheaper than rival Netflix Inc. NFLX,
-2.67%,
who recently upgraded their most popular subscription plan to $ 13.99 per month, and AT&T’s T,
-0.03%
HBO Max, at $ 14.99 per month.

Disney revamped its upcoming movie release schedule on Tuesday, announcing Scarlett Johansson’s “Avengers” spinoff movie “Black Widow” and Emma Stone’s live-action “Cruella” will air for an additional $ 30 for subscribers. Disney + the same day it hits theaters this summer, and the Pixar animated film “Luca” will air on Disney + at no additional cost starting June 18.

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