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Tourism Minister Dr Ibrahim Mohammed Awal lamented the high cost of hotel fees in the country, saying it prevents many Ghanaians from using hotels and thus affects local tourism.
According to him, his ministry is committed to developing domestic tourism to generate significant income for the country, hence the need to lower hotel prices.
Speaking at the launch of the Movenpick Ambassador Hotel 10th anniversary celebrations, Dr Awal said government and hotel stakeholders should engage in dialogue to help lower the cost of hotel rates.
“We want to eat Ghana, we want to sell Ghana. As a ministry, as a government, we have embarked on a domestic tourism campaign to bring a lot of people – Ghanaians to travel the country. I want to urge and implore you to help us move the Ghanaians. To achieve this, the hospitality industry and government, we need to find common ground to ensure that we reduce the cost of hotels in this country.
“The cost is too high, we cannot compete with this cost. With the government, we need to find ways to make Ghanaian hotels competitive so that when people come from all over the world, Ghana is their preferred choice, ”he explained.
Movenpick urged to maintain standards
The Minister of Tourism urged those in charge of the Movenpick Ambassador Hotel to maintain the standards that make it one of the main hotels in the country.
“The discipline that brought you Movenpick to this level, let this discipline permeate your next 100 years. In this regard, I want you to pay attention to customer service. We are in a global village competing for the same customers, the way you set your hotel apart from the rest is the way you treat your customer. Customer service, training, capacity building of workers should be paramount over the next 10 years and beyond ”.
Dr Awal added that “the welfare of the staff, the staff help us create opportunities, they bring customers, please, the general manager and your team allow us to bring the welfare of the staff first of all. When we treat staff well, they will deliver and retain customers. I am waiting for the day when Ghanaian chefs, Ghanaian cooks, Ghanaian managers will run all the big hotels in Africa.
Respect the covid-19 protocols
The minister said the covid-19 pandemic persists and therefore hotels must adhere to covid-19 protocols to help reduce infections.
“The covid-19 pandemic is still here, there is a small push in the world, I want to urge you to respect health protocols so that our hotels do not become bleeding grounds for the pandemic. “
“Ghana is very peaceful, the most peaceful country in West Africa and we have a very good attraction in terms of tourism. We have a very diverse culture, very diverse tourist sites, we are peaceful, we want to take advantage of the assets that we have to bring a lot of tourists, ”he underlined.
The Movenpick brand is hospitable
Movenpick Ambassador Hotel General Manager Deborah Lee-Ann Sivertsen said Ghana is famous for its genuine and warm hospitality, and these values are what defines the Mövenpick brand, including quality and customer care.
She further said that her outfit was intimately involved in the lives of the guests and made a long-term commitment to sustainability and environmental awareness.
“Being my first time in Ghana, I have witnessed, and experienced, the unmistakable authenticity through the personalities of our staff, our Heartiest. These values define the Mövenpick brand; demonstrate the quality, reliability, care of guests, partners and companions of heart, and do everything with a personal touch.
“We are proud to have achieved sustained excellence over the past 10 years, as market leaders with standards that others aspire to and being pushed to reach higher heights,” he said. he noted.
The theme of the anniversary is “Do the ordinary in an extraordinary way -10 years and beyond”.
The celebrations will continue until November 2021.
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