Dan Life and Mexican beer brand Victoria kick off WWE’s dazzling Rey Mysterio collaboration

Dan Life, the artist and viral sensation known for his dazzling sneakers, sculptures and jewelry, has just launched a collaboration with Victoria, Mexican beer, as part of the brand’s partnership with WWE star Rey Mysterio.

The collaboration, valued at $ 32,000, consists of two personalized luchadors adorned with crystals masks, valued at $ 10,000 each, plus 12 limited edition pendant necklaces, also dazzled luchador masks, valued at $ 1,000 each.

The artist and Victoria also created a Rey Mysterio mask augmented reality filter that can be used on social media.

The mask and jewelry designs are based on the luchador mask that Rey Mysterio, one of the most successful Mexican-born wrestlers in WWE history, made his ring debut during this Royal Rumble. year, and are meant to showcase the flashy and vibrant style native to Mexican wrestling culture and the creations of Dan Life.

“Our Rey Mysterio mask AR filter and ultimate raffle gives Victoria and WWE fans a fully integrated ring-themed experience, and the ability to own a one-of-a-kind Dan Life piece,” Alex Schultz , principal director of Victoria. brand marketing, said. “We couldn’t be more excited to further amplify our partnership with WWE and embrace Mexican lucha libre culture by connecting the unique styles of Dan Life and Rey Mysterio.”

Each necklace contains approximately 1,100 crystals, all hand-set, and it took the artist approximately 12 hours to make it. Likewise, each mask is dazzled with 10,000 crystals and took about two weeks to make.

Fans in key Rey Mysterio, Colorado and Illinois markets can win one of the Dazzled Items or Collaborative Products by entering the raffle here.

The drop comes just in time for SummerSlam 2021, which takes place on Saturday, August 21. Victoria is the official beer of the event.