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After launching into comics earlier this year, Substack is entering a broader path by signing several major creators on its platform, the New York Times reported. The new list of writers includes Saladin Ahmed, Jonathan Hickman, Molly Ostertag, Scott Snyder and James Tynion IV, with more writers and artists to be announced at a later date.
As with other Substack authors, comic book creators will send their work as a newsletter and bill subscribers directly for their work. In the first year, they will be paid by Substack which will take most of the subscription revenue, and after that the platform will experience a 10% discount. The creators will retain ownership of all their content.
Tynion IV, who recently won the Eisner Prize for his work on DC’s Batman and other titles, said it would work exclusively on Substack. “It was not an easy decision,” he told the NY Times. “In order to invest my time in new material, I had to choose. I couldn’t do both.”
DC had offered me a three-year renewal of my exclusive contract, with the intention of working on Batman for most of that time. I was grateful for the offer, but couldn’t help but look at the success of my original, creator-owned titles and wonder if it was the right choice.
Substack launched into comics in June when he signed Marvel’s The Incredible Spider-Man writer Nick Spencer. Spencer was said to have spearheaded the idea and was the liaison between Substack and the newly signed creators. In addition to the comic book stories, they will be posting essays, how-to guides and other content on the platform.
Until recently, Substack mainly focused on newsletters covering politics, technology and more. Comics, on the other hand, have been around the web forever, but have been largely funded by advertisements and merchandise sales. By partnering with Substack, creators will be able to engage directly with readers in a model that’s more like selling comics.
In his Substack launch article, Tynion said he effectively turned down a three-year renewal of his DC Batman contract when Substack signed him “to create a new list of original comic book properties right on their platform. shape, which my co-creators and I would completely own, ”he wrote.“ I’m going to devote all of my brain to creating a bunch of really cool stuff on my own terms, without having to get permission to no editor to do it. “
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