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The Spider-Man: No Path Home The trailer is the holy grail of MCU trailers.
After months of being teased, including red herring title announcements and a behind-the-scenes video, there is still no sign of a trailer until the trio premieres on December 17.
That is until last night, when a screen recording of another screen recording of a watermarked draft of the trailer was leaked online. While the quality was like watching a pirate recording of a PS2 game, it was enough to spark fervor throughout the fandom – and reveal the toxic culture surrounding the leaks.
Here’s how the leak happened and what it says about the state of the MCU fandom.
Anatomy of a leak
When reputable “leaks” release information about upcoming projects to the public, they do so by obtaining information from sources and then removing all identifying information about that source to protect them from any major consequences.
It’s a process that requires a lot of trust: public trust in the leaker to disclose genuine information, and the source’s trust that the leaker will do all they can to protect the identity of the source.
In this case, Superhero Theorist leaked the Spider-Man 3 trailer. The popular leaker has worked with another famous leaker, Murphy’s Multiverse, in the past. They were in contact with a VFX artist working on the No way home trailer, which shared a rough cut, presumably, in confidence.
According to a Reddit post by a friend of Superhero Theorist, they did not directly disclose the raw cut sporting an ID watermark, but shared the cut with other parties who then broke confidentiality and posted the video. to the public.
As it says in every extracurricular special on the Internet, once something is published, nothing can stop it. Now, one of the most anticipated trailers of the year is half-finished online, which isn’t the best first impression. But there is a bigger problem than that.
The consequences in the real world
Playing with the fan base is typical of Spider-Man, but this time it went too far.
While this sounds cliché, it’s important to remember that there are real people behind these leaks. Superhero Theorist is someone who has now lost his job and his friends and has indirectly ruined any credibility in the leak industry with this one mistake.
Reverse spoke with a friend of Superhero Theorist who wished to remain anonymous. The source says he hasn’t responded to any correspondence all day, which is extremely unusual. This situation affected his mental state, which is not worth an exclusive look at an upcoming trailer.
“There are too many flaws to count, all of which have been well exposed in the past,” the source said. Reverse. “The most important thing is certainly the harm it can do to people’s lives.”
Superhero Theorist’s social media profiles have all been deleted.
Many fans believe the Marvel rumor mill is a push-pull between an upstart fandom and the huge corporations that keep these secrets under lock and key. But the grim reality is that the people who lose out when leaks happen like this are the most helpless in the situation: lower-level employees and leakers who could face legal consequences for this one action alone.
This situation, as exciting as it can be for the casual fan, has no winners. Disney and Sony lose the element of surprise and the ability to make a good first impression. Fans lose the ability to see the trailer as intended. The source and the leaker face huge losses, mental and emotional distress just for a single leak.
“Be careful what you wish for,” Reversesaid the source. “People lost their jobs, their careers and could potentially be sued for a pixelated video that was probably going to be released in full quality soon anyway. “
Spider-Man: No Path Home hits theaters on December 17, 2021.
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