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In an effort to tell compelling stories of Pan-African designers, Guinness has teamed up with Ghanaian afro and hip-hop dancer Incredible Zigi for a ‘Black Shines Brightest’ campaign.
“Black Shines Brightest” is a new Pan-African campaign celebrating the iconic black liquid enjoyed across the continent for over a century.
The Incredible Zigi has been in the limelight and has worked with prominent African musicians and record labels such as Mavin Records, P Square, Davido, Patoranking, Stonebowy, Shatta Wale and a plethora of others.
Michael Amofa, as he is called in real life, is from the Eastern Region and was born on October 17th.
The incredible Zigi is one of the main pillars that has strongly positively influenced young people through dance.
Zigi has accomplished a lot in his dancing career; He is the first Ghanaian dance artist to feature in multiple articles, including the two-time famous Global Grind, booked in other countries such as Nigeria, Rwanda, Russia and the UK respectively.
In telling Black’s story, Zigi is teaming up with Guinness to work with true culture makers from across the continent who demonstrate how Black Shines Bright is in different ways. These people will create times, events, and content that everyone can enjoy.
Find out more about how you can be a part of the new Black Shines Brightest campaign, and check out the Bright House Bars popping up in Accra, Kumasi, Takoradi and Tamale. Also look for activity on Guinness Ghana social media channels – @GuinnessGhana.
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