Joy Spreader accelerates the accumulation of private traffic, which could become a new engine of growth

BEIJING, September 5, 2021 / PRNewswire / – Private traffic has become a hot topic in the mobile internet industry over the past few years and is increasingly becoming an essential marketing medium with a number of benefits including the ability to leverage Starting from a direct-to-consumer sales model, reusability, profitability and reduced operating costs.

Joy Spreader Group Inc. (hereinafter referred to as the “Group”), a leading Chinese technology company primarily engaged in the performance-based mobile marketing of new media, has announced its interim financial report for the first half of the year ended June 30, 2021 to August 30. According to the report, the Group plans to develop private traffic by creating content applied to private traffic on several channels in order to improve its customer service capabilities and profitability.

Joy Spreader plans to deliver new bespoke multimedia content for corporate client VIP products by helping to create new multimedia accounts and content applied to private traffic to drive traffic through strategic alliances, investments and projects. incubation. The goal is to further drive sales for customers by facilitating marketing point conversions.

The interim financial report also showed that Joy Spreader achieved a turnover of HK $ 624 million (about. US $ 79.8 million) in the first half of 2021, an increase of 62.37% compared to the same period of the previous year. Net profit excluding foreign exchange gains or losses for the period also increased 102.26% year-on-year to reach 137 million Hong Kong dollars (about. US $ 17.5 million). The rapid growth in turnover and net income is directly linked to the Group’s huge traffic pools. From June 30, 2021, the number of covered marketing points included in the Group’s marketing ecosystem amounts to 1,561,601, up 208.65% compared to the same period of 2020. In particular, the number of marketing points of the business on Douyin rose 720.23% to 657,344 while that on public account platform WeChat jumped 105.01% to 872,923.

Currently, Joy Spreader provides access to marketing outlets on mobile new media platforms primarily through a third party. Through a partnership with the Beijing Yingyi Vision Technology multi-channel network, the Group has discovered that content creators who have forged close relationships with the company can provide tailor-made content for VIP products from its product inventories, helping l ‘business to increase sales by facilitating point-to-market conversions.

Creating private traffic does not necessarily require Joy Spreader to change the primary path of its path from third party to private. The Group will continue to use third-party access as the primary model for Supply-side Platform (SSP) services with the aim of rapidly delivering services through its large covered market outlets, with the aim of increasing product sales in facilitating conversions. In addition, third-party access is an easier-to-use, more standardized, and highly replicable model. The Group believes that it is more efficient to develop private traffic with more VIP products available in SKUs that require professional and personalized content.

Joy Spreader seeks to increase the private traffic that provides the fastest response possible among its traffic pools by creating more content applied to private traffic. The growth of traffic pools is expected to further improve the company’s profitability, expanding its mobile marketing business based on new media, including e-commerce and interactive entertainment.

For more information on Joy Spreader, please visit the company’s official website.

SOURCE Joy Spreader Group Inc.

Related links

www.joyspreader.com.cn