Pitch Deck that helped tech start-up Marpipe raise $ 10 million

• Startup Martech Marpipe automates digital ad testing to tell marketers who is most effective.
• He just raised $ 8 million in Series A for a total of $ 10 million.
• The company shared the pitch deck it was using to attract investors like Samsung and Math Capital.
• See more stories on the Insider business page.

Marketing tech startup Marpipe just announced an $ 8 million Series A fundraiser for a total of $ 10 million raised to date.

Part of the rapidly growing creative software space, Marpipe automates the testing of hundreds of variations on Facebook and Instagram ads to tell marketers which are the most effective.

Founder and CEO Dan Pantelo said in his experience that around 90% of social media ad campaigns are closed after a week or less due to underperformance. He said the content of ads is the most important factor in their success, but agency creatives often lack data that could help them determine which version of an ad will work best.

“Everything we do benefits from data science and automation, except creativity, which is the most important part of the whole puzzle,” Pantelo said. “It doesn’t matter what creatives or customers think is good, all that matters is what consumers want to see and hear from us.”

Pantelo said he initially approached several advertising-focused venture capital funds like Math Capital, which came together on a pre-seed round. The latest fundraiser was part of Marpipe’s efforts to differentiate itself from a growing field that includes platforms like Smartly.io, Celtra and VidMob.

Below are key slides from the investor pitch deck that Marpipe used to elevate Series A.