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“I took my peaches out in Georgia, I’m taking my California weed,” sings Justin Bieber on “Peaches,” the fifth single from his latest album Justice. A collaboration with Daniel Caesar and Giveon, the track has reached the top of the Billboard Hot 100 when it released in March – and not just for its laid-back, sunny groove, but also for its lyrics that speak of Bieber’s new life, a constant and happy contentment with his wife, Hailey Bieber.
It turns out that these feelings of happiness and serenity can also be attributed to the sense of balance that Bieber has found in his current mental health journey, as well as the benefits of cannabis that have helped him reaches this point. “Weed was something that I felt that people were trying to make me feel bad about enjoying,” Bieber said. Vogue. “But I have now found a place in my life for cannabis products that have been beneficial in my human experience. “
Today, Bieber makes his first venture into his own cannabis products, collaborating with California-based Palms on a limited-edition collection titled “PEACHES Pre-Rolls by Palms” in a neat nod to his. weed reference piece of Justice. “I’m a fan of Palms and what they do in making cannabis accessible,” Bieber adds. “I wanted to make sure I was doing something with them that felt authentic, and PEACHES was a good place to start.”
The collection includes seven 0.5 gram pre-rolls made with premium indoor flowers – specific strains include indica, sativa and citrus terpenes – and each pack comes with a lighter emblazoned with the word ‘peaches’ . While the product may be top notch, the real story lies in the charitable element of the project: Bieber uses the company to support nonprofits, including Veterans Walk and Talk, which advocate for the medicinal use of cannabis. within military veteran communities. , and the Last Prisoner Project, which is dedicated to criminal justice reform around cannabis-related convictions.
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