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Star Lager Beer was the first native beer to be brewed in Nigeria more than 60 years ago, and through the decades, the flagship brand of Nigerian Breweries Plc, a Heineken company, has also held an enviable position of to support football in the country.
In 2016, the signed premium brand has signed with European football giants Chelsea, Barcelona, Arsenal, Juventus, Real Madrid, Paris Saint-Germain and Manchester City. The brand has also become the first official partner of the Nigeria Professional Football League (NPFL).
The Great Beer Mark has signed an agreement with the Nigerian Football Federation as the Super Eagles official beer to support players and coaching. In addition to offering premium satisfaction to more than 180 million pbadionate fans, they will encourage the Super Eagles in the campaign 'Nigeria United We Shine'. before, during and after their international matches.
The Super Eagles qualified for their sixth World Cup after qualifying past Algeria, Cameroon and Zambia – all former champions of Africa.
The Super Eagles were opposed to Argentina, Croatia and Iceland in Group D of the World Cup in Russia. from the group, they put in a spirited performance that has always left Nigerian fans both at home and abroad believing in their abilities and confident that the future is bright and juicy As a star shines for bring hope, Star Lager Beer is here to stay with the Super Eagles.
In an effort to ensure the partnership between Star Lager Beer and the Super Eagles is a fruitful one, the pioneering beer brand in Nigeria has led some activities that have mobilized supporters.
The high-end brand has intensified its consumer engagement activities, sending five pbadionate fans with a trip to Russia to cheer for the Super Eagles live.
saw Star redraw his bottle label to reflect the spirit of the games in Russia. The new look has a resemblance to the jersey of the world's acclaimed national team. The label carries green and white bands that represent Nigeria as a country and the national team. At the back are three unique numbers: "1", "11" and "12".
1 represents the Star brand as a pioneering beer in the country while 11 represents Nigerian players who go on the field every game. Fans are an integral part of the game because their energy and enthusiasm behind the team is always crucial to achieving the desired results. For this, they are considered the 12th player on the field and this number is reflected on the renamed Star bottles.
These bottles do not only carry the colors of the Super Eagles, but also unique codes under the crowned caps. Mobile device with any network provider could make fans become instant prize winners that can be traded in various parts of the country.
Star has also set up a state-of-the-art viewing center called "Super Eagles Dome". a place where fans watched matches while enjoying the best beer in Nigeria. This is indeed one of the most exhilarating viewing experiences in the country with fans treated to 360 degrees of live football action viewing using high-end multimedia technology. Football legends like Okechukwu Uche, Ben Iroha, Ike Shorunmu and Tijani Babangida made appearances at the Super Eagles Dome while musical artists such as Ice Prince, DJ Neptune, Skales and Slimcase lit up the legendary venue. The effort has seen the premium brand launch its biggest gift – an incredible $ 400 million of nairas and prizes in the Star Larger Millionaires Promo.
Millions of football fans across Nigeria from money, free air time, free drinks and incredible prizes of 1 million, 2 million, 5 million and finally 10 million nairas between June 15 and August 15, 2018.
Football is the number one sport in Nigeria. Brands like Star Lager, who identify with the game at all levels and support fans who cheer behind the stars, will continue to reap the rewards and rewards the game has to offer.
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