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As part of this new direction, Kickstarter is launching an Environmental Resource Center. Similar to the Hardware Studio launched last year to help manufacturers avoid project failures, the information center will showcase case studies and examples of environmentally friendly practices to creators. They can adopt. The information highlights the best practices and advice of professionals in the sector, which will serve as a guide for creators who want to go green.
Kickstarter also introduces Environmental Commitments for creators who wish to be accountable for their efforts. These commitments cover five areas: sustainable design, reusability and recyclability, sustainable materials, environmentally friendly plants and sustainable production and distribution. Kickstarter will ask the creators to explain how they plan to treat each category. The answers will appear in the project profiles so that contributors can choose projects that match their values. Given that the platform is trying to generate greater commitments from customers, environmental promises can help some to feel more comfortable making a significant investment in a project.
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According to Kickstarter, the Environmental Commitments feature will be available today for creators in North America. It will only be active at the start of design and technology projects, but will soon be extended to other categories and countries.
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