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Spotify announced an expansion in the Middle East earlier this month and we are now learning that the company intends to continue its growth and reach India in the first quarter of 2019. Bloomberg reports that the Swedish platform has signed agreements with major music rights holders, approaching the second most populous country in the world.
Bhushan Kumar, general manager of the record company T-Series, confirmed that "the agreement is concluded". T-Series is also the most watched YouTube channel and often broadcasts music videos before anywhere. According to Sweden's Di Digital, Spotify failed to acquire an Indian competitor and entered the market alone.
Spotify currently has 87 million paid subscribers, of whom only 8 million come from the "rest of the world", ie countries and users other than those in North America, from South America and Europe. With the expansion, the numbers are expected to increase, given the hundreds of millions of Indians with broadband Internet access, and that 75 million of them already use domestic services like Gaana and Saavn. .
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