Cowboys announce historic partnership in football

ARLINGTON, Texas – As part of a historic partnership, the Dallas Cowboys, Federación Mexicana de Fútbol (FMF), FC Dallas and the Dallas Sports Commission announced that the Mexican national team's tour would be held in North Texas until in 2022.

As part of this partnership, North Texas will host an annual match of the Mexican National Team for the next four years at the AT & T stadium, starting June 9, 2019.

"The Dallas Cowboys fans in Mexico and the Mexican national team being one of the most popular teams in North Texas, we are excited to be able to host Mexico at the AT & T Stadium for many years," said Jerry Jones Jr., Dallas Cowboys Executive Vice President / Director of Sales and Marketing. "We are excited to continue to engage these incredibly pbadionate enthusiasts with two leading sports brands in one of the best stadiums in the world."

The partnership will extend well beyond the current games. FC Dallas will host parties to watch matches outside the Mexican market to inspire enthusiasm for the AT & T stadium annual game. MLS will also participate in youth clinics and community initiatives.

"Mexico has such an important fan base in Dallas / Fort Worth," said FC Dallas President Dan Hunt, "We are delighted to help welcome the team and make the region a destination of choice for football fans around the world. "

In conjunction with the Dallas Sports Commission, Mexico will participate in local community initiatives aimed at developing sport and promoting the growing Hispanic population, including a bilingual children's reading program. There will also be events throughout the year in Dallas / Fort Worth, culminating in a celebration of sport and culture at a fan party in downtown Dallas before each game.

"We are looking forward to welcoming the Mexican national team to Dallas and North Texas over the next four years, as we reinforce the impact of football here," said Monica Paul, Executive Director of the Dallas Sports Commission. "Through fans' parties, reading programs and other community initiatives, we are thrilled to celebrate football's culture and sport as we pursue our quest to become a host city. the FIFA World Cup 2026 ".

With the arrival of the FIFA World Cup in North America, the Dallas Cowboys hope that this partnership will demonstrate the appeal of North Texas and the AT & T stadium.