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In September, Hulu Discovery announced the creation of a partnership for live and on-demand programming, which would see Discovery's content transition to Hulu's streaming service. Today, as promised, these channels are coming online with the launch of Discovery Network programming through Hulu with live TV packages.
This means that Hulu with Live TV subscribers will now have access to five new channels of the main bouquet, including Discovery, TLC Motor Trend, Animal Planet and ID. This is the first time that the content of these networks is available live on the Hulu service.
Hulu's On-Demand Subscription Plan, however, offers a number of network library episodes, including Food Network, TLC, and HGTV.
In addition to extending the base package, Hulu's new add-on kits, focused on entertainment and programming in Spanish, are also extended to Discovery Networks content.
Earlier this month, Hulu announced the launch of these two new add-ons, which are small bundles of channels that subscribers can choose to add to their main package. The "Español" add-on at $ 4.99 per month, for example, offers live sports and news networks including ESPN Deportes, NBC Universo, CNN En Español and History Channel En Español.
As a result of the Hulu-Discovery partnership, it will now include Discovery en Español and Discovery Familia.
Meanwhile, the Entertainment add-on at $ 7.99 per month offers live feeds on the following networks: LMN (Lifetime Movie Network), FYI, DIY Network, Cooking Channel and CNBC World.
With this agreement, he now wins Destination America, Discovery Family, Science, Discovery Life and AHC.
Together, the new channels bring a variety of popular lifestyle content to Hulu's live television service, including programs such as Fixer Upper, Chopped, Fiance 90 Days, Naked and Afraid, Cupcake Wars, Deadliest Catch, Property Brothers, Alaskan Bush People and House House for example.
This type of home improvement program and other rates in reality is one thing that on-demand services such as Netflix have not yet caught up. Netflix recently deployed originals such as Nailed It! and Sugar Rush in the competition space to engage viewers in reality TV, but did not really have any notable success in the renovation space.
Not doing more in reality TV could be at the disadvantage of Netflix. Hulu's data showed that this content was often very distorted: a third of the audience of the people of Alaska Bush, indeed, was viewing the entire series, for example.
And on Sunday, viewers broadcast multiple episodes of the other titles, including 90 days: 90-Day Fiance, Property Brothers, House Hunters, Upper Fixer, Deadliest Catch, Naked and Afraid, Chopped and Cupcake Wars. The latter, Cupcake Wars, has also seen his audience broadcast 50% more hours this year than the last, the company noted.
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