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Every week, we bring you the Ad Age / iSpot Hot Spots, new TV commercials followed by iSpot.tv, the real-time television advertising measurement company, with attention and conversion badytics from more than eight million smart TVs. The commercials shown on national television for the first time yesterday.
Some highlights: Qatar Airways imagines a fantastic trip in the 1950s musical style for a family dancing in Paris and ice skating in New York. Mitsubishi Electric promotes the power of its hyper heating systems by showing a spokesperson on an ice cube that melts curiously. And Burger King takes his Big King XL burger to the streets for a comparative taste test (a verdict: "like a Big Mac but bigger and more responsible").
Creation: New Day with Alisyn Camerota and John Berman, CNN
Qatar Airways data for the last 30 days
Impressions: 3,660,315 (4% of the industry)
Is. Television expenditures: $ 39,351 (1% of the industry)
Score of attention: 95,25
Index of Attention: 170 (70% less interruptions than average)
Created on: Moonshiners, Discovery Channel
Burger King data for the last 30 days
Impressions: 3,945,766,618 (17% of the industry)
Is. Television expenses: $ 37,696,068 (13% of the industry)
Score of Attention: 90.73
Attention index: 100 (0% less interruptions than average)
First on: Golf Champions, PGA Tour Champions
Mitsubishi Electric data for the last 30 days
Score of Attention: 74.98
Index of attention: 30 (70% more interruptions than the average)
Premiered: Bondi Vet, Animal Planet
Comcast Spotlight data for the last 30 days
Impressions: 69,920,741 (1% of the industry)
Is. Television expenses: $ 343,489 (2% of the industry)
Score of attention: 96.51
Index of Attention: 149 (49% less interruptions than average)
Premiere: The Da Vinci Code, AMC
MTailor data for the last 30 days
Impressions: 262 713 236 (20% of the industry)
Is. Television expenses: $ 3,568,146 (22% of the industry)
Score of Attention: 91.62
Index of Attention: 84 (16% more interruptions than average)
Data provided by iSpot.tv, Measurement of TV Advertising for Disturbing Brands
TV Impressions – Total number of TV ad impressions served for the brand or spot.
Is. TV Expenditure – Amount devoted to television broadcasts for brand spots.
Attention Score – Measures the propensity of consumers to interrupt the playback of an ad on television. The higher the score, the more complete the views. Actions that interrupt the playback of an announcement include changing the channel, viewing the guide, fast-forwarding, or turning off the TV.
Attention index: represents the attention of a specific creation or program compared to the average. The average is represented by a score of 100 and the total index range is from 0 to 200. For example, an attention index of 125 means that there are 25% fewer missed readings compared to the average.
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