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SEATTLE– Nuun, the leading sporting sports food supplement and sports food brand, has revamped its flagship product line with improved performance, consumer experience and packaging. The line now calls Sport and replaces the line of products previously named Electrolytes. Upgrades include cleaner ingredients, optimized electrolytic profile, improved taste, reduced dissolution time, and simplified branding and packaging. The line is also now GMO-free, Kosher and Informed-Sport certified.
"In Nuun, we often ask ourselves," If we started again today, how would we get there, "said Kevin Rutherford, President and CEO of Nuun. "This state of growth has led our team to achieve extraordinary impact. This is the approach we took when we challenged ourselves to improve the product that launched the Nuun brand more than 15 years ago. We believe that Nuun Sport is the new benchmark in the "best for you" and "best for the planet" sport and natural hydration categories. "
Designed by athletes for optimal hydration before, during and after workouts and activities, Nuun Sport replaces the Nuun Electrolytes range with cleaner, more effective ingredients for the body. This line was previously herbal, without artificial, vegan and gluten-free ingredients, and has also obtained third-party verifications from Non-GMO Project, Kosher and Informed-Sport, alongside Nuun's other product lines including Immunity and Vitamins. .
Nuun Sport's performance has also been improved using the latest exercise physiology with an optimized electrolyte profile, in accurate dosages of the five electrolytes. "We added chloride to the electrolyte profile, given its role in fluid transport and electrolyte balance, as well as sodium, potbadium, magnesium and calcium," added Vishal. Patel, senior research and development manager at Nuun. "In order to maximize the water absorption, we also updated the sodium and potbadium values in order to achieve the ideal ratio of two to one."
Enhancing the consumer experience was also a key innovation goal with Nuun Sport and blind taste research was conducted among current and non-Nuun users to validate the customer experience. To get an improved taste for the thirteen flavors. The flavor and sweetness of Nuun Sport are derived from natural GMO-free aromas and extracts of high-quality stevia leaves. In addition, Nuun Sport's caffeine flavors include 40 mg of organic green tea extract. Thanks to the refinement of the ingredients, the Nuun team was also able to reduce the dissolution time, which allowed consumers to enjoy the product faster.
"Nuun Sport gave us the opportunity to update the brand and packaging of all our products," said Lisa Spencer, Nuun's Vice President of Marketing. "It will be easier for consumers to choose what Nuun is right for them from our current and future hydration product lines, while recognizing their favorite flavors."
Nuun Sport is available in 13 flavors and tubes of 10 recyclable tablets, so you can keep it in your bag so that consumers can add Nuun's delicious moisture to their reusable water bottles anywhere and anytime. moment. Nuun thinks our planet is benefiting from the supplement-based hydration shift rather than running water like many ready-to-drink drinks. The tablets have saved more than 100 million pounds of water from shipping in 2018 alone. The average retail price of Nuun is $ 6.99 per tube, about $ 0.70 per serving. Nuun Sport is available at specialty stores in sports, health food, grocery stores, big box stores and online stores across the country. Nuun Sport will be present on more than 500 events and in more than 500 fitness studios to more than 2.5 million athletes in the world in 2019.
About Nuun & Company
Nuun is a hydration company whose mission is to inspire more movement for happier and healthier lives. Nuun tablets and electrolyte powders provide functional hydration products optimized for exercise, daily health, travel and immune support. Pure ingredients verified by the Project, a refreshing taste and a low sugar content make Nuun the preferred product of active consumers. Nuun products, like their tablets in their distinctive colorful tubes, are easy to carry and add to the water, and are better for the environment than traditional bottled sports drinks. The addition of Nuun tablets to their reusable water bottles has saved consumers more than 100 million pounds of water in 2018 alone. Nuun, 15, is the best-selling brand of sports drink supplements in running, cycling, outdoor and natural food stores. For its part, Outside Magazine recognized the culture and mission of the Seattle-based company, which awarded Nuun one of the "Best Places to Work" lists for 2017 and 2018. For more information, visit nuunlife. com or follow them at the address @nuunhydratation and #nuunlife.
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