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Formula 1 released figures highlighting a "significant increase" in audience figures on TV and digital platforms in 2018, Liberty Media's second year of ownership.
Figures published by the championship indicate that 490.2 million people were registered in 2018, an increase of 10% over the previous year.
The increase was most pronounced in India, France, Russia, the United States and China, with the latter benefiting from a return to plain-language broadcasting on CCTV.
Brazil, China and the United States have been the most popular television markets, although none of the countries have a representative on the 2018 Formula 1 grid.
Brazil accounts for 115.2 million people, ahead of China (68 million) and the United States (34.2 million).
The cumulative audience of television also increased, reaching 1.59 billion euros, an increase of 3%. Brazil, Germany and Italy lead the market in this division, which takes into account the top 20 world markets.
Formula 1 also saw growth in its digital markets, an underutilized area until the last years of Bernie Ecclestone's reign, and which has been boosted since the takeover of Liberty Media.
The total number of subscribers on major social media platforms – Facebook, Twitter, Instagram and Youtube – is now rising to 18.5 million, an increase of 53% over the year former.
This means that Formula 1 is the fastest growing sport on social media and also benefits from new features for 2018 such as the Beyond the Grid podcast and the Twitter TV program after the race, F1, aired on the platform. at nine Grand Prix.
The impetus for greater digital reach has been one of the main ambitions of Liberty Media, which now estimates that Formula 1 has 40 years of average age for its fans, which brings it closer to that of other major sports. .
According to data collected by IPSOS, 61% of new fans attracted to Formula 1 in the last two years are under 35, and 36% under 25, citing the new eSports series for 2017 as an initiative that opened sport to a younger audience.
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