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This decision comes after the medical director of NHS England has called the beauty chain and other service providers for them to do more to protect themselves from body image pressures. Professor Stephen Powis wrote to Superdrug to voice his concerns after the company announced that it would offer Botox and fillers in its stores. The chain has now agreed to put in place additional protective measures to prevent people who seek cosmetic surgery from fearing physical anxiety or other mental health problems.
Professor Powis praised this decision and called on all providers to do the same, but warned that checks should be done properly by clinically trained experts to be effective.
He said: "The pressures on young people's mental health are greater than ever, with families and health services too often left to their own devices.
"The absence of rigorous cosmetic surgery controls means that the public is dependent on companies that take voluntary measures to put their affairs in order, leaving people exposed to unsafe practices.
"Businesses that act to treat people responsibly, prevent damage and set a very high bar for their practices should encourage others to follow their example."
A spokesperson for Superdrug said, "We remain fully committed to the inclusion of the recommended mental health protections.We have met the NHS to ensure we have the highest standards of safety and quality of care.
"We have always evaluated the mental health of a patient as part of our skin renewal consultation process.
"This badessment is woven through the consultation of our trained and qualified aesthetic nurse practitioners, whose experience and qualifications far exceed current standards.
"Our consultations last an hour to allow our nurse practitioners to undertake a full and thorough consultation. This is why we understand why our patients want cosmetic treatments. It also signals to our team the risks or concerns of patients. Mental Health.
"Following a productive meeting with the NHS and as part of the ongoing development of our service, we have added additional questions specific to body dysmorphic disorder, in line with the NHS recommendations, and these inclusions far exceed current standards."
Superdrug launched its botox service at its The Strand store in central London last year. Treatments are available for over 25s, starting at £ 99.
But doctors have warned that cosmetic procedures can have horrible consequences if they are poorly done. Plastic surgeon Rajiv Grover said: "Just because Botox is practiced on Main Street, the public should not think that it is like a beauty treatment. medical treatment with significant risks. "
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