Wheely Comment: What does Uber's luxurious competitor look like in London?



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  • The luxurious Russian chauffeur Wheely was launched in London last year.
  • Anton Chirkunov, CEO, said the company was trying to attract drivers to the capital away from Uber.
  • I've tried Wheely twice – once from my apartment at Gatwick Airport (£ 75 or $ 97) and once at Heathrow (£ 70 or $ 90).
  • It was more like having a personal driver than being in a taxi.

I have been living in London for more than five years and traveling is officially running out.

Over the past few years, I have become accustomed to Uber when I'm in a hurry, wear a lot of things, or feel too tired or too lazy to use public transport (which is almost always the case ).

However, since Uber lost (and subsequently recovered) his driver's license in London – and that drivers began to protest to demand better treatment and an improvement in their employment status – the Application seems to have become a bit chaotic. Lately, Uber rides rarely leave without a hitch, be it because of a long wait, a poorly planned route or even a hostile driver.

Moreover, when the company got its license in June, it was only 15 months with a set of clear conditions. The future of the application in the capital therefore remains uncertain.

The luxurious application of Russian chauffeur Wheely was launched in London and Moscow in 2012, but was withdrawn from the British capital while she was unable to compete with the giant company of minicabs Addison Lee.

The company was relaunched in London last year with "plans to leverage hundreds of thousands of pounds to attract drivers away from Uber," according to the Financial Times.

Read more:Uber has just launched a subscription service at $ 14.99 per month, which allows users to avoid power surges

When I heard the news and I longed for a Uber competitor, I decided to give it a try.

Wheely may not replace Uber in the identical – it is certainly more expensive than the standard UberX and has fewer drivers in the capital.

However, after using the service twice – once in September from my apartment in South East London at Gatwick Airport and a second time in December from my home in Heathrow – I had a glimpse of how money can, in fact, buy happiness.

Here's what rolling with Wheely looks like:

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