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Poundland has been accused of creating unnecessary plastic waste by selling nothing, as well as heart-shaped packaging, for Valentine's Day.
Called the gift of nothing, the product is on sale for a pound and comes with slogans "exactly what you asked for" and "less, that's more".
Although some have found the gift of novelty fun, the environmental groups have called it "symbol of all that is wrong with our world view".
Is it really a thing @ Poundland ? Have not you had the #plasticfree note?
Thoughts everyone? # communautésdeplastiques #surfersagainstsewage @EKOearth_ ? pic.twitter.com/PtqjDdspmU
– SurfersAgainstSewage (@sascampaigns) January 20, 2019
Julian Kirby, head of the plastics campaign at Friends Of The Earth, told The Press Association: "It's almost an enigma in itself.
"Who would really want that and who would buy it?
"The rest of the world sees only the need for the most essential plastics, with a rapid elimination of all other useless plastics, so let's hope that this madness like this is not loved and does not reappear."
Poundland defended the product as being "a little fun," but did not say it could be recycled.
"Our customers love this like many others online," said Poundland in a statement.
"They all know that it's a little fun and that we understand that this is always allowed in moderation."
Sian Sutherland, co-founder of the anti-plastic campaign group A Plastic Planet, said, "How can Poundland think that everything is fine?
"This product is designed to go directly to the trash but will last 500 years.
"It's a symbol of everything that's wrong with our worldview. We treat our beautiful planet as if it were disposable when it's all we have. "
So @ Poundland do we literally sell "nothing"? #tonedeaf https://t.co/roNIW0FhZi
– Rachael (@rachaelareid) January 20, 2019
OMG just a useless polluting plastic packaging for literally NOTHING
– Julia Bradbury (@JuliaBradbury) January 20, 2019
Many buyers have shared product photos with complaints about its use of plastic.
"OMG is just a useless plastic pollutant packaging for literally nothing," tweeted former Countryfile TV host Julia Bradbury.
However, many others have found the product fun.
"To all the women here, do not tell your other daughters that you do not want anything for Valentine's Day, because that might be what you get," Kim Patterson and five laughing emojis tweeted.
To all the ladies, please, do not tell your other halves that you do not want anything for Valentine's Day because, thanks to Poundland, this might just be what you get pic.twitter.com/H7023lPW2M
– Kim Patterson (@KimxPx) January 16, 2019
@Lottyburns wrote on his Twitter account: "The 2019 prize for" trying his luck "is awarded to @Poundland, for his" nothing ", Valentine's gift that always costs a pid!"
The 2019 prize for "trying one's luck" is awarded to @ Poundland, for his "nothing" gift of Valentine's Day that costs a dime! ? pic.twitter.com/kFKsWmFzRT
– Lotty wins (@lottyburns) January 16, 2019
Sophie Davis, a customer, saw the product in a Poundland in her hometown of Glasgow and said the gift was "irresponsible".
"At a time when so many people are becoming more environmentally aware and are doing their best to use less disposable plastics, it is the ultimate in blind consumption and energy consumption." pure loss, "said the 27-year-old writer at the Press Association.
"It's a cheap laugh for 30 seconds that will end up in a landfill for the next thousand years and it's irresponsible for a huge retailer like Poundland to sell such a product."
Hugo Tagholm, managing director of Surfers Against Sewage, said: "This product, or should I say plastic packaging for nothing, is the link between the stupidity of manufacturers, retailers and consumers.
"No one has ever asked for plastic pollution as a gift.
"As the movement to separate our world from useless plastic grows day by day, we need to stop this kind of blatant environmental vandalism."
Press Association
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