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The founder of beauty brand Deciem is dead.
According to several reports, Brandon Truaxe died this weekend.
Vox reportedly received an email from Nicola Kilner, Acting CEO of Deciem, who allegedly confirmed the news in an email to Deciem's staff.
"I can not believe I'm typing those words. Brandon died this weekend. The broken heart is not close to the way I feel and I know that many of you will feel, "read the email.
"All the offices, warehouses, factories and shops are closed today and take the time to cry with sadness, to smile at the good times we had, to think about what his genius has built and to tighten a little harder. your dear ones.
The Canadian beauty brand was unexpectedly closed in October, as a result of Truaxe's bizarre social media behavior.
On October 9, in a deleted Instagram video released by Truaxe, the founder announced the immediate closure of the company due to a "major criminal activity."
In the days following the position, Truaxe was provisionally ousted from his position as Executive Director and a member of the company's board of directors after a judge approved a request from an Ontario court to Estée Lauder Companies Inc., according to CBC. At the time, he was also prohibited from "publishing statements or disseminating media" on Deciem's social media accounts, and from addressing his employees or making changes to his staff and his activity in Deciem.
His last message on Instagram, just two days ago, shows Truaxe sharing his home address and complaining about facilities in Toronto's Distillery District.
Truaxe started Deciem in 2013 and then launched new no-frills brands such as The Ordinary, NIOD and Hylamide.
Daily Hive tried to contact several Toronto stores, as well as their headquarters, but there was no response.
Truaxe was 40 years old.
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Launched on June 1, 2016, Daily Hive is the evolution of Vancity Buzz and is now located in Vancouver, Calgary, Toronto and Montreal.
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