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After being seen inflicting so far the biggest fine under the European Data Protection Regulation, Google has been slow to think about its options.
Google has now confirmed that the company will appeal the decision.
The fine of 50 million euros was imposed by the CNIL, the French authority for data protection. The watchdog came to the conclusion that Google violated the GDPR rules in terms of transparency and lacked a legal basis for processing user data related to advertising.
French authorities initially examined the case after a number of privacy activists in the country filed various complaints against Google after the GDPR came into effect May 25, 2018.
The complaints focused on the idea of "forced consent", in which Google implemented practices that encouraged railway users to accept data processing without fully understanding its implications.
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The European Union now requires companies to use specific and unambiguous language when informing users of how their information will be used. However, according to the CNIL, the technology giant has a predilection for the terminology "generic and vague".
The GDPR was developed with the aim of bringing into the modern era the aging data protection laws adopted before the epoch of mobile technology, the widespread use of electronic data protection. Internet and Big Data. Companies now face a fine of 20 million euros, or 4% of the annual turnover, if they do not comply with the new regulations.
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The 50 million euros could have amounted to billions if the French watchdog wished it, but considering the offense, 50 million euros could be considered a warning shot. However, Google does not want to kindly accept the fine and move on. Instead, the tech giant decided to appeal the decision.
"We have worked hard to create a GDPR consent process for personalized ads as transparent and simple as possible, based on regulatory guidance and user experience testing," Google said in a statement. "We are also concerned about the impact of this decision on publishers, original content creators and technology companies in Europe and beyond. For all these reasons, we have now decided to appeal. "
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Despite the call, the threat of heavy fines for non-compliance with new EU data protection rules could lead companies to reconsider their own data storage and use practices .
According to IBM research, reducing the collection, storage and sharing of data could help companies manage the requirements of the RGPD. The new rules could also serve as a catalyst for new business models and processes that take security and privacy more seriously. In a world full of cybercrime, this can not be a bad thing.
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