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A considerable number of people – 41% in fact – are afraid to share the road with autonomous cars. Jaguar Land Rover is looking for ways to improve public confidence.
The company has installed lights on standalone modules that tell pedestrians what the car will do next.
As the car advances at normal speeds, a set of projected lines develops on the road in front of the car. When the car slows down, the lines contract, indicating that the car is braking.
This helps people understand that the car is aware of their intention to cross the road and saw them.
(Image: Jaguar Land Rover)
Road projections are also able to communicate the intention of the car to turn also by leaning left or right.
In the past, the company even tried to bademble artificial eyes that looked at people crossing the road, which, according to society, could help pedestrians feel safer.
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You can also see the logic: it not only reinforces the idea that the car knows where you are and that you are crossing the road, but it also uses colored lights to indicate when it is stopped and when it is about to move .
(Image: Jaguar Land Rover)
By giving pedestrians clear directions, it helps to reduce worries that an autonomous car will take your breath away.
These two tests were conducted in partnership with the British automaker Aurrigo, one of the world leaders in autonomy.
(Image: Jaguar Land Rover)
We talked to the company at CES this year, where it was revealed that we could be in 10 years of autonomous cars driving on public roads. However, the company also indicated that it was witnessing a rapid increase in demand for autonomous vehicles in non-public situations.
At CES, we saw and were able to board an autonomous gondola – similar to the Jaguar model here. Thanks to Watson from IBM, we were able to ask the pod to take us to various places and the car did it fully automatically.
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