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ATLANTA – (BUSINESS WIRE) – A few days from the most anticipated send of the year, football
fans and non-football fans will gather to celebrate, and
The Coca-Cola company finds this beautiful.
A new Coca-Cola 60-second commercial called "A
Coke® is a coke"Will be broadcast just before the kickoff of this
great year game in Atlanta. Inspired by a 1975 quote from iconic pop
the artist Andy Warhol, the announcement insists on the idea that a Coca-Cola is for
everyone with his closing line: "We all have a different heart and
hands; heads holding various points of view. You do not see? Is different
pretty. And together, it's beautiful too.
"Coca-Cola is a brand founded on optimism, diversity and inclusion," said
Stuart Kronauge, President, Sparkling Business Unit and Senior Vice President
President of Marketing, Coca-Cola North America. "We have a long history
to use the country's biggest advertising stage to spread a message of
unity and positivity, especially when our nation feels divided.
This year we decided to place our ad just before the national anthem,
Americans gather in their living room to remind everyone that
"Together, it's beautiful."
"A Coke is a Coke" is a funny ad with original animated characters
like "Beans the Chef", "Freddy the Yeti" and "Abigail the Bird Girl" which
remind viewers that Coke is for everyone and that it's beautiful to
celebrate our differences. Advertising is the last chapter of The Coca-Cola
For nearly 133 years, the company has been defending unity. he
builds on similar
posts of the creation of Big Game broadcast in the last five years – "His
Pretty"and"the
Wonder of us " – and iconic commercials from the 1960s and 1970s as "boys
on a bench"And" Hilltop ".
Wieden + Kennedy (Portland) is the advertising agency responsible for the recent series of
Big Game spots highlighting diversity and inclusion. "A coke is a coke"
was created by Wieden + Kennedy and hosted by Psyop.
For more information and additional visuals on "A coke is a coke," visit the site Coca Cola
trek.
Hometown of Coca-Cola
"A coke is a coke" also pays tribute to the fact that this
This year's Big Game takes place in Coca-Cola's hometown of Atlanta.
city known throughout the world for its history of civil rights. Since
Coca-Cola was sunk in downtown Atlanta in 1886, Coca-Cola was
the history of the city's efforts to become more comprehensive,
inclusive and welcoming. In recent years, a
donation of land from the company allowed the creation of the National
Center for Civil and Human Rights in downtown Atlanta. In 1965,
Coca-Cola leaders played a central role in ensuring that Dr.
Martin Luther King Jr. was duly recognized by the city after winning
The Nobel Peace Prize. And in the 1950s, Coca-Cola was one of the first
advertisers to functionality
African Americans in his advertising.
In addition, the philanthropic branch of the company, the Coca-Cola Foundation, announced
that he donates $ 1 million to the National Center for Civil Society
and human rights to allow the free entry of tens of thousands of
visitors coming to Atlanta for the Big Game.
About Coca-Cola Company
Coca-Cola Company (NYSE: KO) is a full-service beverage company that offers
more than 500 brands in more than 200 countries and territories. in addition
Coca-Cola Company, our portfolio includes some of the
The world's most valuable beverage brands, such as AdeS soy beverages,
Ayataka green tea, Costa coffee, Dasani waters, Del Valle juice and
nectars, Fanta coffee, Georgia, Gold Peak teas and coffees, Honest tea,
Smoothies and Innocent Juices, Minute Maid Juice, Powerade Sports
drinks, Simply Juices, smartwater, Sprite, Vitamineswater and ZICO with coconut
water. We are constantly transforming our portfolio of sugar reduction
in our drinks to put new innovative products on the market. We are too
work to reduce our environmental impact by replenishing water and
promote recycling. With our bottling partners, we employ more than
700,000 people, helping to create economic opportunities for local communities
on a global scale. Learn more about Coca-Cola Journey at www.coca-colacompany.com
and follow us on Twitter,
Instagram
Facebook
and LinkedIn.
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