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The message remains the same: Zuck explains that Facebook is a free service and therefore serves users of "relevant ads" to make money, but never sells their data. This time, however, the same goes for Facebook investors (who read the WSJ) than its users. It was not until November that Zuckerberg announced that he would not leave his position as president of the social network. He was forced to make this statement as a result of an explosive report claiming in particular that Facebook was aware of Russia's activity on its site since 2016 (although details of the campaign are not known before 2017).
Zuckerberg also reiterated that he was not opposed to Facebook's regulation, an idea that seemed to benefit from bipartisan support during congressional hearings. "In the end, I think the most important choices in terms of data are transparency, choice and control," said the CEO of Facebook. "We believe that a regulation codifying these principles on the Internet would be beneficial for everyone."
He concludes by recalling the benefits of Facebook's business model and how it allows small businesses to reach more customers and create "millions of jobs" (another point that should appeal to investors and even to legislators).
This will probably not be the last op-ed or interview we will be treated with. The multiple privacy scandals of his company – from the false information crisis to the wholesale data collection of Cambridge Analytica – mean that the CEO should spend 2019 to defend his business. The next challenge of Zuckerberg? Explain this potentially mbadive fine imposed by the FTC that is apparently being considered.
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