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Mark Zuckerberg, CEO and founder of Facebook social network, plans to integrate messaging services from WhatsApp, Instagram and Facebook Messenger, in the same unified structure baderting its control over the company's expanding service ecosystem.
According to the New York Times, according to internal company sources, thousands of Facebook engineers would be needed to reconfigure the WhatsApp, Instagram and Facebook Messenger platform to its most basic levels. While the three services will continue to function as stand-alone applications, your underlying messaging infrastructure will be unified, they said.
Facebook is still in the early stages of the work and plans to complete them by the end of this year or early in 2020, they said.
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One of the questions Zuckerberg would have insisted on is: Security of this new messaging service. According to users, the application must have built-in end-to-end encryption, which is an important step that prevents messages from being seen by anyone, except for the participants to the conversation.
The decision to unify these applications represents a radical change in Mark Zuckerberg's position towards WhatsApp and Instagram, which were independent companies at the time of the acquisition, punctually between 2012 and 2014. At that time, the CEO of Facebook had promised WhatsApp and Instagram a great autonomy compared to its parent company.
However, the CEO is now convinced that a closer integration will benefit in the long run to Facebook's "application family" as well as to user involvement and new forms of advertising. Zuckerberg had been hinting at this idea for months, although it was only towards the end of last year that he decided that it was time to promote it further among the company's employees. , sources told the NY Times.
New service, identical and controversial activity
On the other hand, in a column published in the Wall Street Journal, Zuckerberg reaffirmed his business model based on targeted advertising so that social network users could access the platform free of charge to get in touch with the business. other people.
The Facebook CEO has again explained the management of ads on Facebook, knowing that some people "worry about the complexity of this model," as he points out. "If we are committed to serving everyone, we need a service accessible to all," said Zuckerberg, adding that "the best way to do this is to offer free services, and the ads allow us to do it. "
The social network delivers targeted ads that provide each user with relevant content based on their interests. And to find out what interests them, the platform collects information about "the pages that the entity likes, clicks on them and other signals".
Similarly, Zuckerberg ensures that people control the information that the company uses to run adsand this can block any advertiser. For this, he says, users can change preferences and use the transparency tools of the platform.
"We do not sell people's data," said Facebook's CEO, adding that "Selling information from people to advertisers would defeat our business interestsas this would reduce the value of our service to advertisers alone. "
In his column, Zuckerberg also refers to the type of content that people share on the social network and explains that the harmful content stays on the platform because "the people and artificial intelligence systems we use to review it are not perfect, not because we are incited to ignore it. "
Finally, with respect to security and data accumulation, the company states that "there is no doubt that we are collecting information for the ads," but explains that "this information is usually important for the safety and the functioning of our services ". .
Again, the founder of the social network reiterated that he put in the hands of the users "total control over the use or not of this information for the ads", but he warns that they do not let people "control how they use it for reasons of security or operation of services". In addition, remember that they ask permission to users in accordance with the general data protection regulations of the European Union.
"It's important to understand this," he says, "because this business model has obvious advantages," said the Facebook manager.
Source: DPA and New York Times.
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