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Amazon is developing a fashion application that will "revolutionize" the purchase of clothing by allowing customers to try on outfits with a "virtual dummy" created from social media photographs.
While experts feared that the High Street would be threatened by development, the US online giant has filed a British patent to skim "selfies" and online calendars to predict the clothes that a person would like or would have need.
It would be a matter of "storing data" on images recorded on a phone or computer to produce an augmented reality image of the customer actually wearing clothes on sale, potentially eliminating the need to visit the locker room. a store.
The application would also badyze photographs and appointments to establish a person's work, the climate in which she lives, how she spends her free time and suggest outfits for upcoming events or accessories for other things she owns.
The patent application, seen by the Sunday Telegraph, indicates that customers could slip to like or dislike the clothes their model would wear.
He explains that "the number of digitally captured images keeps increasing," partly because of "arms … selfies".
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