"Serial returns" and dishonest buyers face retailers' crackdown



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reThe most honest shoppers and "serial buyers" are confronted with the suppression of the stores, which use social media to take them.

Asos retailers in Harrods are taking unobtrusive steps to surprise shoppers dressed in clothing before returning them, and falsely claim they have not received items purchased online.

In the UK, one out of every five books now comes from smartphone websites and apps, allowing consumers to bulk order clothing and other items in bulk and then return them at no extra cost.

Serial returns, categorized as buyers who deliberately and regularly bought multiple items with the intention of returning them, became a problem for retailers, with nearly half (45%) considering blacklisting them, according to a study.

The findings of Brightpearl, a resource planning platform, surveyed more than 200 "key decision makers" at UK retailers and found that more than one-third had seen an increase in the number of serial returns over the past year. last 12 months.

This comes at a time when many high street stores are struggling, with stores like BHS, House of Fraser and Debenhams making headlines after extreme financial difficulties.

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