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Have you ever stopped thinking about the amount of waste we generate each day? In addition, much of this waste is simply wrapping various types of products, usually materials such as plastic, plastic cardboard or other materials that we tend not to recycle. The average American generates two kilograms of garbage a day, and estimates suggest that about 30% comes from packaging. Much of it, which is usually not separated into paper, cardboard, glbad or organic material, is not covered by recycling legislation and ends up in landfills.
Historically, most packaging has been designed to optimize logistics, stacking or crating, or simply to make it attractive. In certain sectors, such as cosmetics or cosmetics. soft drinks and bottled water, manufacturers are obsessed with the differentiation of their products and even with their names, the dependence on the packaging. Large supermarkets and online retailers are also responsible for the excessive use of plastics in their logistics, most of which are not recyclable.
In recent years, A growing number of brands have launched initiatives to reduce their use of plastics. Some reuse the plastic of the ocean, others sell by channels that reduce packaging to a minimum; Some, like Amazon, work with brands to package their products to Balancing sustainability with the needs of logistics, while others have redesigned their products for recyclable containers, such as toothpaste in pill form.
Now a group of big brands such as Procter & amp; Gamble, Nestle, PepsiCo and Unilever have launched a platform, Loop, to offer consumers, initially in the United States and France, their products for home delivery in reusable packaging, which is stored in a personal reuse bin instead of the trash. These will then be recovered for return to a cleaning and sterilization center and can be reused up to one hundred times.
What is also interesting about Loop is the optimization of the logistics because, during the day, the couriers collect the reusable packaging at the same time as they deliver the goods, optimizing the route of the warehouse. Similarly, the initiative encourages brands to rethink their packaging to make it more attractive or functional (such as ice cream containers that keep the product colder longer, for example), while promoting a subscription model. in which customers place orders, which can increase loyalty.
The price of the products would be similar to that of conventionally packaged products, with a deposit for the first container that will be refunded upon return, as was the case with the bottles many years ago.
Loop is an extremely interesting initiative with great potential. Now that more and more people are ready to participate in such programs for environmental reasons, it is hoped that other brands will participate, knowing that such an approach has a commercial meaning. Loop relies on successful ideas such as convincing consumers that taking a few small steps can have a big impact on protecting the environment and that in so doing it is not an alternative to this. that we normally do, but is in fact the only viable way. towards the front.
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Have you ever stopped thinking about the amount of waste we generate each day? In addition, much of this waste is simply wrapping various types of products, usually materials such as plastic, plastic cardboard or other materials that we tend not to recycle. The average American generates two kilograms of garbage a day, and estimates suggest that about 30% comes from packaging. Much of it, which is usually not separated into paper, cardboard, glbad or organic material, is not covered by recycling legislation and ends up in landfills.
Historically, most packaging has been designed to optimize logistics, stacking or canning, or simply to make it attractive. In some sectors, such as cosmetics, non-alcoholic beverages and bottled water, manufacturers are obsessed with differentiating their products, and there is even a name for it, the dependence on packaging. Large supermarkets and online retailers are also responsible for the excessive use of plastics in their logistics, most of which are not recyclable.
In recent years, a growing number of brands have launched initiatives to reduce their use of plastics. Some recycle plastic from the ocean, others sell through channels that minimize packaging; Some, like Amazon, are working with brands to package their products to reconcile sustainability and logistics needs, while others have redesigned their products to pack in recyclable containers, such as pill toothpaste.
Now, a group of leading brands such as Procter & Gamble, Nestle, PepsiCo and Unilever have launched a platform, Loop, to offer consumers, initially in the United States and France, their home delivery products in the United States. reusable packaging, stored in a personal reuse bin instead of the bin. These will then be recovered for return to a cleaning and sterilization center and can be reused up to one hundred times.
What is also interesting about Loop is the optimization of the logistics because, during the day, the couriers collect the reusable packaging at the same time as they deliver the goods, optimizing the route of the warehouse. Similarly, the initiative encourages brands to rethink their packaging to make it more attractive or functional (such as ice cream containers that keep the product colder longer, for example), while promoting a subscription model. in which customers repeat orders, which can increase consumption. loyalty.
The price of the products would be similar to that of conventionally packaged products, with a deposit for the first container that will be refunded upon return, as was the case with the bottles many years ago.
Loop is an extremely interesting initiative with great potential. Now that more and more people are ready to participate in such programs for environmental reasons, it is hoped that other brands will participate, knowing that such an approach has a commercial meaning. Loop relies on successful ideas such as convincing consumers that taking a few small steps can have a big impact on protecting the environment and that in so doing it is not an alternative to this. that we normally do, but is in fact the only viable way. towards the front.
