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While sharing the Vogue Vogue Business will function as its own entity with an independent editorial team. The site was born from Condé Nast International's new incubator and will cover the impact of global market dynamics – from climate change to geopolitics – as well as the patterns and cultural changes that affect retail. It will also explore how technological innovations are shaping the way products are marketed, manufactured and sold.
"Nobody in the world is employing more fashion journalists in more places than us," said Wolfgang Blau, president of Condé Nast International, in the official press release. "Our global network of more than 800 journalists, editors and digital researchers is immersed in the fashion trends prevalent on every inhabited continent, allowing the Vogue Business team to access unparalleled knowledge of technology and distribution. "
Given its large resource pool, the new platform is designed to provide a global view of fashion and the luxury consumer, as well as to enable industry professionals to succeed in the global marketplace.
"We are taking a new approach to global, visual and data-driven journalism," Indvik said. "Our journalism is designed for maximum impact and accessibility, facilitating the understanding of key ideas at a glance and enabling fashion leaders to make the decisions that will help grow their business and their careers." . "
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