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BuzzFeed's award-winning political editor Alice Workman tweeted: "Every member of our press team has received a" consultation "letter (redundancy) and we have been told that BuzzFeed" is reducing its global footprint ".
The arrival of digital has already been hailed as having paved the way for the future of the media. From viral content and quizzes, the company has become a digital newsroom with compelling stories, such as Workman's revelations that Michaelia Cash's adviser to Employment Minister David De Garis , had leaked to the media information about a raid on the Australian Federal Police in 2017 Workers Union.
Changes to Facebook's algorithm in early 2018 have seriously hurt BuzzFeed, which has generated much of its traffic thanks to the social media giant.
In 2017, CEO Jonah Peretti reported to The Australian Financial Review BuzzFeed was on track for a first public offering in 2018, but that never happened.
"We have built a strong brand, a loyal audience and a growing business in Australia and BuzzFeed remains committed to building on this long-term foundation," said a spokesperson.
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