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We have heard a lot about the series planned for Disney's new streaming platform, Disney +, and with each new piece of news, I always have the same idea: it's very expensive.
Their Star wars and Marvel properties in particular – Mandelorian, Loki, Scarlet Witch and Visionand maybe the Falcon / Winter Soldier and Lady Sif series – none of these series seem particularly cheap. And I may be right. Variety has plunged into the launch of the platform, and an agent suggests Disney to "spend real money" for Marvel and Star Wars content. A media badyst for RBC Capital Markets is becoming more specific and estimates that Disney could spend up to $ 500 million in content in 2019 alone. Disney President Bob Iger said he was leading the creative teams at Disney, LucasFilm, Marvel, and Pixar to develop content for Disney +, including original movies with budgets between $ 20 and $ 60 million.
But it's cool, because it's a quick turnaround that makes a profit, right? Not exactly. This is Disney's big step forward in the platform wars, to position itself to beat Netflix, Amazon and Apple for your streaming revenue, and it's a very long game. Hal Vogel, a seasoned industry badyst, says, "It will be years before they start recovering their investment in streaming. They will give up high revenues and a very competitive margin with Netflix, Amazon and probably Apple. "
My middle-clbad morality looks at the numbers and goes to the couch that faints, but the fan in me thinks we can only win that ridiculous investment in streaming. Despite the huge amounts of money circulating, the pressure on direct broadcast content is less important than for tented films, and so creatives can take more risks, which sometimes has terrible results, but often leads to dizzying breakthroughs narration. I am cautiously excited for that.
Via: / Movie
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