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Connecting to Netflix to sit, relax and watch a show is more of an autopilot habit for most of us now. If you're a longtime Netflix user, you've probably been used to it for a long time, when Netflix focused primarily on DVD distribution in the mail and watched the latest updates, such as the first adult interactive movie in the world. platform Bandersnatch). With a large number of hit series and movies that have exploded social media, Netflix has gained a major influence in recent years. Now they're launching a cool new animation with the Netflix logo that will spice up your streaming experience even more.
As of today, when you visit Netflix to watch the platform 's original broadcasts, you will be greeted with the new logo. This kind of animation is known as ident in the world of design and will present each of the original titles of Netflix at the beginning of the new episodes. You will hear the familiar Netflix sound that all original series already include, as well as the reworked animation that the company has just launched. In a press release, Netflix called the update a "new look reflecting who we are today".
Here is an overview:
The old animation graphic – the one against the nostalgic silver screen with the red logo that stands out – is the one that, until now, we all knew, loved and badociated mostly with the experiences of Netflix broadcast beloved. Netflix knows this and explained in particular why they decided to change the situation somewhat this year: "In short, we have evolved and we wanted to update this emblematic moment of the brand to reflect the many choices offered to our fans today". That's a good point: Netflix is so much bigger than it was a few years ago (to put things in perspective, ForeignIt did not even exist until mid-2016).
According to Netflix, the original animation logo officially debuted just five years ago (also around the time Netflix started producing its original series). "We were only available in a handful of countries, and today our shows, films and specials cover different genres and cultures, and our members around the world look at them in English, Thai, Italian and Spanish." said the company. Times are changing, people – and Netflix wants to keep changing with them.
When creating newly released charts, Netflix had in mind the increasing diversity and diversity of their content. The wide range of colors is meant to serve as a symbol for "the spectrum of stories, emotions, languages, fans and creators" in the company and the cinematic experiences that they occur. It is designed to help viewers to be completely immersed in what they are about to watch: almost like the intro animations you see on the big screen when you go to the movies. Getting a movie experience like watching your phone screen in an animated room is almost the norm.
The next time you watch an original Netflix series, you can enjoy this update as a small preamble to the entertainment of your choice.
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