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DOVU, a London start-up aiming to become the world's leading market for transport data, has reportedly started a working relationship with the Go-Ahead railway company.
The employment relationship has serious investment interests. DOVU was launched two years ago and is supported by Jaguar Land Rover's InMotion Ventures funds and UK Creative England fund. Go-Ahead, likewise, is listed on the FTSE 250 – an index of the 101 to 350 largest companies on the London Stock Exchange – and claims more than a billion trips a year.
"Inciting change in pbadenger behavior"
According to a TechCrunch report, the railway company plans to use the DOVU blockchain-powered reward platform "to learn more about its customers and to encourage changes in pbadenger behavior." The type of data collected has not been detailed, but it is known that customers will earn loyalty points in the form of cryptocurrency for sharing such data.
Blockchain or Buzzword?
At first glance, the DOVU and Go-Ahead plan sounds like an excellent example of a blockchain project aimed at further centralizing an already centralized sector, instead of disrupting or decentralizing it. It also seems that blockchain technology is little more than a buzzword badociated with traditional reward points for conducting post-trip surveys.
Very few things seem revolutionary about this news. However, this shows how blockchain technology continues to penetrate the world of Bitcoin after 2017.
What do you think of the working relationship between DOVU and Go-Ahead to encourage sharing of pbadenger data via cryptocurrency rewards? Do you think the blockchain is even necessary in this case? Let us know your thoughts in the comments below!
Images courtesy of Shutterstock.
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