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TThe company estimates that each deodorant stick will last an average of one month. The outer package is expected to last about eight years, which will prevent 100 plastic packages from being thrown away.
A total of nine Unilever brands will be offered to customers with new reusable packaging.
Alan Jope, President and CEO of Unilever, said, "We want to end the current culture of" take-do-dispose "and we are committed to taking big steps to design our products for their reuse. We are proud to be the founding partner of Loop, which will deliver our highly regarded brands in truly circular packaging. "
Unilever does not set the retail price of its products, but a spokesman said: "The idea is that we are looking for a similar price for consumers."
In the United Kingdom, buyers will be able to use Loop's delivery service through Tesco, which will market its products under its own brand and branded products in reusable packaging from September.
It will begin online, where customers will need to register as Loop members, before being deployed to physical stores a few months later.
A supermarket spokesman said, "We are always looking for new ways to help our customers remove, reduce or recycle their packaging and plastic. Terracycle is a disruptive business and we are excited to work with them to develop new ideas and solutions. "
Mr. Szaky, 36, acknowledged that the project was a costly investment for manufacturers, who spend between six and seven digits on redesigning their packaging.
But he added that the "key change" was to transfer the ownership of the consumer's packaging to the manufacturer.
"By not having the packaging, you do not have to put the total cost of packaging in the product, but only its use," he said.
In addition, with plastics now expected to exceed fish stocks in the ocean by 2050, global brands are increasingly being asked to come up with viable solutions to the waste crisis.
Szaky said his first targets were the companies Greenpeace ranked as one of the top 10 plastic polluters – eight of them are now badociated with him.
"We wanted to focus on the Goliaths because they are the biggest contributors to waste, so let's solve the biggest problem and it will have the biggest impact," he said.
Critics may point out that a delivery service has its own impact on the environment – but Mr Szaky insists that a number of life cycle tests suggest that the impact is 50 to 75% greater than that of a disposable package.
Although the trial ultimately depends on client participation in long-term success, Szaky remains optimistic.
"The busy shopper at Tesco can continue shopping at Tesco and just add Loop to her ecosystem, and as Loop gets more and more choices, one day she can wake up and … the concept of waste has disappeared. . "
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