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With the impressive number of Super Bowl ads published each year, it's hard to pick a favorite. Every year, brands seem to excel with bigger celebrities, more fun commercials and catchy slogans. We are certain that 2019 will not be different. Nevertheless, if we were to rank the best Super Bowl ads of all time, these 13 candidates would be welcome.
Beyoncé, P! Nk and Britney Spears fighting in the style of a gladiator for a Pepsi until the moment Monster.com made us cry, the Super Bowl has produced dozens of memorable ads over the years. And while everyone is as creative as the next, there are a number of Super Bowl ads that we can only call unforgettable. Some of these ads date back to the 80s (or even the 70s), while others are as recent. like last year (who remembers the replacement of Amazon Alexa by Cardi B?). No matter when they were presented, these advertisements will go into the history of the Super Bowl.
So in anticipation of the big game of 2019, we looked at 13 Super Bowl ads we still think about. Some make us laugh. Others make us think. Whatever these advertisements do, we are so happy that they exist on the Internet and allow us to relive them again and again. Discover the best ads of the upcoming Super Bowl.
Coca-Cola: "Mean Joe Greene" (1979)
Pittsburgh Steelers player Charles Edward Greene, nicknamed "Mean Joe Greene", appeared in an advertisement for the 1979 Super Bowl, nicknamed Greene, who did not like him very much and who became a heart-warming ad. Greene drinks after a match when a little boy approaches him and offers him a "Coca-Cola". In return, Greene gives him his jersey.
Apple: "Introduce Macintosh" (1984)
Before the iPhone, there was the Macintosh. In 1984, Apple released this ad to promote its new computer. Advertising presents a world of the future, where a woman with a hammerhead arrives and destroys an IBM screen. The advertisement was to mark the beginning of the Apple era.
Michael Jordan, Larry Bird and McDonald's: "The Showdown" (1993)
Michael Jordan and NBC executive, Larry Bird, face off in this McDonald's advertisement for the 1993 Super Bowl. The ad. The ad features Jordan and Bird shooting bows for a single Big Mac and fries.
Pepsi: "Nothing like a Pepsi" (1996)
The rivalry between Pepsi and Coke goes back a long time. In this 1996 Super Bowl ad, a Coca-Cola employee is seen under a security camera filling Cokes in a grocery store. Once finished, he decides to have a drink on the Pepsi side of the cooler, which causes the entire screen to fall. Looks like even Coca-Cola workers want a Pepsi.
Tabasco: "Mosquito" (1998)
There's something so old-fashioned, but so clbadic in the 1998 Tobasco Super Bowl ad. The ad features a man dipping his pizza with Tabasco sauce – to the point where he's sweating. When a mosquito comes in and spades it, the virus immediately tastes the spice in its blood and flies off to burn a few moments later.
Doritos: "3D Doritos" (1998)
To promote the new Doritos 3D Doritos, the brand has released this ad for the 1998 Super Bowl, which features two types of laundromats that try to impress a woman by throwing a 3D Doritos into their mouths. Little did they know that the woman was the most qualified food thrower after putting a bag of Doritos 3D in a washing machine and eating them while the washer spat them out like a machine gun.
Monster.com: "When I grow up" (1999)
Monster.com may not be as memorable today, but their publicity for the 1999 Super Bowl is really. In 1999, the career site published this advertisement for the Super Bowl, in which children discuss the current economy and the job market and the fact that they can not wait to be part of it. The advertisement is sarcastic, but has highlighted a huge problem with regard to job security at the time.
Terry Tate and Reebok (2003)
Advertising for Reebok's Super Bowl in 2003 marked the birth of Terry Tate, a fictive and overly aggressive football player created by the brand. The theme of advertising is simple: Terry was hired by a company to hold his employees in check, shouting in the face.
Beyoncé, P! Nk, Britney Spears and Pepsi (2004)
In 2004, three queens of pop, Beyoncé, P! Nk and Britney Spears were fighting like a gladiator for a Pepsi. This is one of the most iconic commercials of the brand. The three singers will shout "We Will Rock You" to Queen, including Enrique Iglesias at the rank of ruler similar to Caesar.
Betty White and Snickers (2010)
Betty White was an outstanding player in Snickers' Super Bowl advertising in 2010. The ad featured a group of guys playing football when one, played by Betty White, was starting to struggle. After one of the players tells the guy he's "playing like Betty White," his girlfriend feeds him on Snickers. And just like that, he turns Betty White into a normal guy.
Justin Bieber, Ozzy Osbourne and Best Buy (2011)
In 2011, the Super Bowl saw a collaboration between Justin Bieber, Ozzy Osbourne and Best Buy. The fourth ad that breaks the wall begins with Osbourne filming a Super Bowl advertisement about a 4G phone when the director corrects it and tells him the new version is a 5G. In the end, Bieber steps in and takes over, proving to the public that "technology is changing fast".
Kim Kardashian and T Mobile (2015)
Kim Kardashian is mocked with perfect humor in this T Mobile advertisement for the Super Bowl 2015. The ad, which promotes the brand's data transfer plan, presents Kardashian explaining how viewers can track his life on the Internet if their data was transferred and not lost.
Cardi B, Gordon Ramsay, Anthony Hopkins, Rebel Wilson and Amazon Alexa (2018)
Amazon Alexa advertising for the 2018 Super Bowl featured a cast of stars. The principle of advertising is simple: Alexa has lost her voice and, until she returns, some celebrities – like Cardi B, Gordon Ramsay, Anthony Hopkins and Rebel Wilson – have to do their job for him.
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