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The Audi Super Bowl features the ultra-stylish and presumptive Tesla e-tron GT electric sedan, currently on the verge of commercialization in early 2021.
The advertisement is quite strange from beginning to end, in that it begins with a young man wandering in a kind of agricultural dream landscape and falling on his grandfather who died in front of a big farm. Grandfather takes him to the barn and reveals the GT e-tron in which the grandson introduced and makes a brief impression of Marty McFly. Then he woke up suddenly: he was choking on a cashew. It is actually in a gray office building on gray and not in a sophisticated electric car.
Everyone in the office is excited that he is not dead! (His colleague has heroically administered Heimlich's maneuver, putting an end to his sweet dreams of electric cars and dead relatives being reset.) In addition, Audi announces that at the end of the ad, one-third of its cars will be electric by 2025. "Electric goes Audi", so to speak.
As Green Car Reports points out, advertising is an important moment for the electric car sector. Super Bowl advertising space costs $ 5 million each, not counting the company's expenses in creating a high-quality, high-quality ad like this one. That's a lot of money for a traditional builder to put behind an electric vehicle. GCR contrasts this with the spending of electric car advertising for the year 2017 – when Nissan has spent nothing to advertise its Leaf electric car, Toyota has spent nothing to make the advertising for its Prius Prime Hybrid, and Ford has not spent anything to advertise its C-Max Energi all their efforts instead on more popular crossovers and typical family cars.
It remains to be seen if an advertisement for the Super Bowl can really inspire enthusiasm for electric vehicles! – but at least we all had a good scare.
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