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The Hyundai's advertisement in the Super Bowl shocked vegans after hinting that a vegan dinner was a diabolical experience comparable to a root cbad, the middle seat of a long-haul flight and the only one in the world. purchase of a new car.
In advertising, which officially debuted on television Sunday night, Jason Bateman plays the role of an elevator operator who delivers less than delighted people to a variety of unpleasant experiences.
Surrounded by activities, as a teenager who receives "conversation" from his father, a jury duty and a colon exam, is a stop at a "vegan dinner".
While he was playing in an elevator in Hyundai advertising in the Super Bowl, Jason Bateman asked if vegan dinners were "even a thing". Vegans have not found the funny ad
The advertisement implied that vegan dinners were an infernal experience, illustrated by the unappetizing concept of the meatloaf alternative, the "beet bread".
"Is it even a thing? "Bateman asks, as a couple comes out of the elevator and is greeted by a woman holding a plate with a purplish brick of something supposedly edible surrounded by Brussels sprouts."
"We have beetroot bread, specialty of Sergio," enthuses the woman holding the plate, while a man bows and says, "Thank you, thank you."
The woman who came out of the elevator responds with a "Yay! in a tone that seems less than eager, while his other half gags and covers his mouth.
While many social media users were very amused by the advertising – calling it "hilarious", "funny and friendly" and "one of the best commercials I've seen lately" on the YouTube page of the car company – vegans were up in arms.
When the ad aired for the first time online on Jan. 31, People for the Ethical Treatment of Animals (PETA) tweeted the official Hyundai Twitter account.
"ICYMI: The trend of 2019 brings lift to vegan dinners (and to a respectful lifestyle of Earth, heart and animals)," tweeted @peta. "Instead of buying a car from people with outdated ideas, we offer a vegan vegan smartcar from Mercedes. A lot of mileage and acceleration, turns on a dime.
Vegans have turned to social media to express their discontent after being ridiculed in the Super Bowl ad
When the ad aired on television on Sunday, other vegetarians quickly made statements congratulating the car company and boycotting it.
"Hey @ Hyundai, we do not appreciate vegan bashing. I imagine that I do not need to test one of your cars this week, "tweeted @dcrean.
"Wow, # Hyundai just lost all its vegan and vegetarian drivers with this attack #SUPERBOWLAD And I'm sure anyone who works @Hyundai is neither vegan nor vegetarian," tweeted @ DarwinBlinks, just as unhappy.
"The little vegan subtlety in the Hyundai Super Bowl pub? Wow, @georgehahn tweeted.
"A vegan dinner, is it hell? Go Hyundai. Mocking people who care about animals is not cool. How to alienate your demographics. Want to hell? Try to visit a slaughterhouse, "tweeted @ veganamber315.
Vegans posted photos of delicious vegan dishes as a counterpoint to the beetroot presented in Hyundai's ad.
Hyundai was forced to go back and claim that he was a fan of vegans and their food after vegans expressed outrage at being ridiculed in the Super announcement. Bowl
"Listen, I can take a joke. Honestly. @ Hyundai trying to drag vegans to eat raw food? 1993 called and he wants to find his joke. Veganism has always been a major food trend over the past three years. I hope your cars are better than your marketing department, "tweeted @VeganAri, reprimanding both the automaker and the advertising firm behind the commercial.
Many vegans have also taken the opportunity to tweet photos of their sumptuous vegan meals and desserts in an attempt to prove that not all vegan foods look appetizing.
"Hey @ Hyundai, it's actually what a vegan dinner looks like … it's our super spreadable bowl!" tweeted @__likethemovie.
"Hey @Hyundai, I'm going to exchange a BEET LOAF for a piece of this amazing green chocolate cake!" @ TheVegan8 tweeted.
"Now I did not have dinner, and it's not the most fancy dish, but here are my vegetable loaded nachos that I was eating when the #hyundai silly publicity was start. Believe me, vegan food is amazing and is not like the crap that they have described! & # 39; offered @imagin_bound.
TV author and commentator Suzy Welch also spoke, tweeting: "Hyundai ad hilarious until you receive a free dinner at your festive dinners. Wtf! They never went to one of our humane celebrations – and now they will never be. "
The vehement indignation prompted Hyundai to perform a quick damage check on Sunday night by tweeting pro-vegan comments to several social media users.
"We love vegan food and we're glad it's getting more ordinary," tweeted @Hyundai about an unsuspecting vegan and PETA, adding his beetroot recipe.
"There is nothing wrong with being vegan, this guy is just not a fan of beetloaf. We're lucky to have you in the Hyundai family, "commented @ Hyundai in response to a vegan owner of Hyundai who lamented not buying Nissan's LEAF rival.
All vegan indignation seemed to tickle non-vegans, though.
"I'm just watching ads. It was awesome. The thought of inducing vegan vegans makes me want to go buy a car tomorrow lol. #beetloaf, tweeted @BernieKamphof.
"I thought this ad for Hyundai was good. A vegan dinner would be the worst thing you can imagine, "tweeted @ MaxJMontana.
& # 39; Loved @ Hyundai's humor and also amused by the vegans who were the cause. I would have added 'floors' to the Lamaze clbad, listening to people talking about CrossFit and college concerts "tweeted @AmySilverBills.
Non-vegans found the ad very funny and turned to Twitter to make it clear.
Hyundai tweeted his beetroot recipe after receiving a vegan flack on social media
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